St. Helena to help promote itself
Upvalley city gives $50,000 to help drum up business
By JESSE DUARTE
For the Register
October 31st, 2009
October 26th, 2009
October 21st, 2009
October 5th, 2009
October 4th, 2009
The city of St. Helena will contribute $50,000 toward a public relations campaign designed to promote the city as a tourist destination.
The money, which comes out of the city’s sales tax, matches a contribution by the St. Helena Chamber of Commerce to a campaign to attract tourists to St. Helena.
“This needs to be a joint effort,” St. Helena Councilwoman Bonnie Schoch said.
The chamber has contracted with Glow Nead Communications, a San Francisco-based public relations firm, to conduct a PR campaign to attract tourists to St. Helena. The effort will target people who are wealthy, educated, who contribute to local charities, who have visited the valley multiple times and appreciate what makes it special.
The council also voted to form a committee of councilmembers, chamber leaders and residents to discuss local business issues in hopes of forging a stronger relationship between the city and businesspeople.
In a similar move last month, the city of Napa set aside $50,000 to help local merchants and business groups promote the city’s shops and attractions.
St. Helena Chamber CEO Nancy Levenberg told the St. Helena City Council that the local wine industry drives the city’s economy, but the city government doesn’t do anything to attract tourists.
As a result, St. Helena businesses are losing market share to neighboring cities like Yountville and Calistoga, which each spend six figures on PR and marketing, Levenberg said. Transient occupancy taxes, generated by hotels, have increased in those cities and fallen in St. Helena.
Councilman Eric Sklar said some of the anti-business sentiment in St. Helena results from too many downtown businesses that cater to a narrow segment of the population.
Levenberg said the chamber and city can work on a plan to encourage local businesses to “stock local.”
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krusty wrote on Mar 12, 2009 5:22 AM:
Two days ago St. Helena's mayor says he doesn't want to allow the Wine Train to drop passengers off.
Common sense is lacking. "
Old Time Napkin wrote on Mar 12, 2009 8:17 AM:
They snubbed the wine train for years and now they might want it to stop in St. Helena? The wine train has helped keep a lot of traffic out of St. Helena. I wonder if those that rode the train and saw the anti train signs have marked St.Helena off their list when they return to the valley. Krusty has it right, there is definitely a lack of common sense in that town. "
alixzander wrote on Mar 12, 2009 9:08 AM:
this is spot on! "
smartypants wrote on Mar 12, 2009 9:29 AM:
smartypants wrote on Mar 12, 2009 9:31 AM:
cagirl wrote on Mar 12, 2009 9:48 AM:
napagrl1960 wrote on Mar 12, 2009 11:10 AM:
valleygirlnvs wrote on Mar 12, 2009 11:39 AM:
fair_is_fair wrote on Mar 12, 2009 11:45 AM:
As a current St. Helena resident and retail business owner on Main St, I am keen to read your comments and observations about the town. Thank you. Indeed, there has been an upswell in motivated business people and citizens who recognize that St. Helena must adapt to the stark realities that are affecting the private and thereby public revenues. I understand from living many years in a neighboring community that many people in the napa valley share a disdainful attitude toward St. Helena, based on experiencing a smug, non-welcoming, or haughty attitude from its merchants. Seven or five years ago, I would have agreed, however, since then, several new businesses have opened with new residents, new attitudes, and new products. However, unfortunately due to old hard feelings concerning the manner in which the wine train came to town, NIMBYisms, and an overall disconnect with the merchants and chamber, the city government has been reluctant to change... yet, each day is a new day and it is indeed not by chance that attitudes are changing. Through hard work from the chamber and active entities representing common sense... postive steps are being made. Does that mean that everyone is on board? No, as is reflected by the mayor's comments, but I do believe that he will eventually realize that his views are the minority and that they do not promote the quality of life which we as St. Helenans cherish, but rather due to sinking revenues, etc. threaten that which we currently enjoy so much. And count me as one St. Helenan among many who is happy to welcome and share my town with others so that they may too want to come again. Thank you for sharing. "
aroseisarose wrote on Mar 12, 2009 3:49 PM:
reader wrote on Mar 12, 2009 4:34 PM:
bhenery wrote on Mar 12, 2009 9:25 PM:
Locals need a place to buy shoe laces not stores like Foot Candy!
Rents are way too high for local servicing shops to locate here. Sad really, so many wanted to make a killing. They are killing the retail of the town. "