As a barber, Mario Montanez is a part of his client’s lives, “In good times and bad times.”

“We’re there for weddings, job interviews, funerals; you name it,” Montanez, 25, said.

Montanez said his business, The Gentlemen’s Parlor, offers more than just a haircut.

“It’s the experience,” he said.

“It’s the way we make people feel. They are our guest. It’s their little escape from the world.”

1. When did you open The Gentlemen’s Parlor, and how long have you been a barber?

The barber shop has been open for five to six months. I’ve been a barber for six years.

2. How did you get into this business?

Grew tired of getting bad haircuts and started doing my own.

3. What was your first job?

In the vineyards in St. Helena.

4. What’s a common misconception you get about being a barber?

I feel like they underestimate the craft. It’s up to us to make people respect the craft and what we do.

5. What is the biggest challenge your business has faced?

Customer satisfaction and managing people and while being punctual.

6. What’s on your to-do list?

Skydiving, travel all over Europe, U.K., Israel and the Greek Islands.

I plan on making investments in other business types, get married, have kids.

7. Who do you most admire in the business world?

Steve Jobs.

8. What is one thing you hope to accomplish in your lifetime that you haven’t yet?

I would like to write a book about my perspective on life.

9. What was your childhood ambition?

To be wealthy and healthy and live prosperously with my loved ones.

10. What’s something people might be surprised to know about you?

That I can’t just let time go to waste, I am always on the go looking into the next move.

The Gentlemen’s Parlor is located at 2758 Old Sonoma Road. Reach Montanez at 707-266-1416.


Jennifer Huffman is the business editor and a general assignment reporter for the Napa Valley Register. I cover a wide variety of topics for the newspaper. I've been with the Register since 2005.