Curious Cork Imports has hired Peter Baedeker as its chief executive officer, following on the heels of the company’s launch of its newest proprietary brand, Tuscan Sun Wines. This announcement also marks Curious Cork’s expansion to a new Napa Valley office where Baedeker will be stationed.
Baedeker brings to Curious Cork nearly two decades of wine and spirits industry experience, including brand development and distribution management. Most recently, he served as managing director of international business with Purple Wine Co. In this position, Baedeker led the expansion of the company’s premium import wine portfolio, as well as developed and implemented a successful strategy for all California wine exports.
In his new role, Baedeker will oversee all aspects of Curious Cork’s day-to-day management, including strategic planning.