eWinery Solutions and Napa Valley POS have merged operations to form a new company offering “a full spectrum” of direct-to-consumer services to the wine industry.

Napa Valley POS president Martin Olsen will become the chief technical officer and chief customer satisfaction officer, while Ron Scharman will remain president of the company and oversee finance, human resources, contracts and partner channels.

Richard Kline will continue as CEO, providing strategic direction and overseeing new products to bring to market and the sales team. The combined company will maintain all 38 employees, two offices in Napa, and Nevada City, Calif., as well as both brand names.

“We are really excited about this,” Kline said in a news release. “Every year, the consolidation of information and systems becomes more important to wineries, not just here in the U.S., but around the globe. We are constantly looking for ways to enhance winery efficiency, and this is a significant step in that direction.”

“eWinery Solutions has been an excellent partner for several years, so the two companies coming together was a natural fit,” Olsen said. “Coupled with our years of experience in winery point-of-sale, we are now able to offer a complete end-to-end solution for wineries of any size,” he said.

“This is a major new step forward for both companies,” Scharman said. “Martin and his team have developed a reputation for rock-solid performance and superior customer service and satisfaction, and they will now bring both their staff and expertise to eWinery Solutions. We will use the best products and services of both companies, and over the coming months, we will be integrating many of their systems and procedures.”

eWinery Solutions provides a wine-industry-specific software solution to help wineries manage their direct-to-consumer business. Napa Valley POS makes point-of-sale software, and its application throughout the wine industry, said the release.

More than 70 percent of the direct-to-consumer wine business in the U.S. in 2012 was with clients of eWinery Solutions or Napa Valley POS, said the release.

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