Mallory Uran McEligot, Silver Trident Winery’s membership & industry relations manager, has been awarded the 2018 Rising Wine Star Award for Marketer of the Year by the Luxury Marketing Council of San Francisco.
The award was presented at the Council’s 6th annual Wineries Boot Camp on Feb. 28 at the Lincoln Theater in Yountville. Some 300 wine industry marketing, sales and hospitality influentials, representing more than 90 Napa and Sonoma wineries and wine-related organizations, attended.
Uran McEligot received the award in recognition of an industry group she founded, BANG, the By Appointment Networking Group.
Established in 2014, BANG’s mission has been "to partner highly-selective by-appointment wineries with other comparable businesses, allowing them to provide elevated services to their clientele," said a news release.
“For me, the BANG group is all about Silver Trident Winery and trying to help grow our (direct to consumer) business through my relationships in BANG,” Uran McEligot said.
A fifth-generation Napan, Uran McEligot also writes a blog, VineLiving, vine-living.com, an insider’s guide to Napa Valley.
"We are really proud of Mallory for receiving this award in recognition of her great work and talent,” said Shane Soldinger, general manager of Yountville's Silver Trident Winery.