Craig Smith

Craig Smith is the executive director of the Downtown Napa Association.

J.L. Sousa/Register

The community-wide outpouring of support, for both the first responders and those who lost everything in the fires, was and continues to be amazing.

Tom Finch, owner of Filippi’s Pizza at 645 First St., said that one night during that first week, when a dozen fire fighters came into the restaurant, every patron there stood and cheered for them.

Customers then vied for who would pay for their dinners. Finch, who himself gave away more pizzas and pasta that week than he could count, was touched.

“I was cheering and crying at the same time,” he said.

Aubrey Bailey and Colleen Flemming, co-owners of Cadet Wine and Beer Bar at 930 Franklin St., watched as virtually all businesses made some kind of donation to the relief effort.

They figured that if multiple businesses had the opportunity to simultaneously help in a downtown-wide effort, that it would attract a lot of people, and would have a bigger impact.

That idea lead to 60 downtown Napa businesses coming together to host the Do Napa Downtown Crawl, Nov. 4 from 4 to 8 p.m.

“Colleen and I wanted to create an event that would unite the downtown Napa businesses in helping out our community while simultaneously getting the word out that Napa is open for business. We brought the idea to the table, the community really made it happen, and we couldn’t be more excited about what a great party it’s going to be,” said Bailey.

Participating businesses will be donating a portion of their sales during 4 to 8 p.m. to the Napa Valley Community Foundation (NVCF) Disaster Relief fund.

The offerings are unique and impressive.

Henry’s Cocktail Lounge, for example, will donate 10 percent of all sales, and has also created a special cocktail for the evening, donating 50 percent of all sales of it.

Amuse Bouche will have live music and donate 20 percent of all sales. Hog Island Oyster is stepping up big, offering 50 percent of all sales.

Trahan Winery and PRIME Cellars are also rising to the occasion, offering a flight of four wines for $10, and all proceeds will be donated.

Raffle items will also be offered, including gift certificates from more than 20 restaurants and retailers.

Tasting rooms, including Outland, Trahan PRIME, JaM Cellars, and John Anthony, have contributed impressive wine packages. The Uptown Theatre Napa has four packages of two tickets each for four different shows.

Inspired by the way Napa has come together so quickly to assist those in need, the owners of Trademark Property Company, on behalf of First Street Napa, have generously decided to donate a dollar-for-dollar match for this and other events, guaranteeing up to $50,000 to the fund.

“Our thoughts and prayers are with all of those who have suffered tremendous loss as a result of the recent wildfires, and we are thankful to all the first responders,” said Terry Montesi, CEO of Trademark Property Co.

Visit for a list of all participating businesses.

See you downtown!

Craig Smith is the executive director of the Downtown Napa Association. Reach him at 257-0322 or