One of the best programs the Napa Chamber of Commerce currently has in place is the Leads Over Lunch program at Oenotri restaurant in downtown Napa.

Attendance for the program is typically 50 to 70 guests for a delicious three-course meal prepared by Executive Chef/Owner Tyler Rodde and a program guest speaker relative to the Chamber and its membership.

I recently conducted a very informal survey of attendees and found there is one very important aspect/benefit of the program being underused by most attendees. Amazingly enough — it’s the actual utilization of “leads” being provided by the Chamber!

I cannot stress enough the value of a good lead other than to say, “place a real dollar figure on each and every one!”

As an NBA marketing executive, I assumed that every person purchasing a merchandise item could be converted to a single-game ticket buyer; every single-game ticket had the potential of being a 10- to 20-game mini-plan purchaser; every mini-plan buyer could ultimately become a 42-game season-ticket holder.

Over the course of 15 seasons, we turned a fan base of 2,500 season-ticket holders into 13,500 season-ticket holders with that philosophy, despite the organization making only one playoff appearance, and enjoying one winning season during that time.

Every lead is a potential new customer. Every new customer is a potential repeat customer.

If you’re a regular attendee to Leads over Lunch, I strongly encourage you to take better advantage of the 300 to 500 leads being provided to you by this great Chamber program.

Thank you all for your continued support of the program, and I look forward to seeing you in June.

Leads Over Lunch, Part II

Last Friday, we enjoyed a presentation by Kris Adams of Chamber Explorations, the group responsible for coordinating the NCC trip to Cape Cod in September.

I invited a dear friend of mine, Golden State Warriors pre/postgame analyst Garry St. Jean, to be a part of the presentation. Garry is my resident expert on all things New England as a Cape Cod resident of 43 years.

He also encouraged Chamber Explorations to alter the trip itinerary just a bit by offering to host NCC members at his house for lunch or dinner.

I promised to take him up on this and am really looking forward to this excursion. For details or to sign up to join us, please go to napachamber.com.

State-of-the-City Luncheon

This event has sold out.

Thank you to everyone who purchased tickets and to the following collaborating partners — NCC Chairman’s Circle member Mechanics Bank; NCC President’s Circle member Napa Valley Wine Train; and RSA+, an avid supporter of all things Napa Chamber and great partner of the City of Napa.

The event takes place on Wednesday, April 26, at the Westin Verasa in the Amphora Ballroom.

“Success is the sum of small efforts, repeated day in and day out.” – Robert Collier

Thank you for engaging, connecting and collaborating with us. To join or renew today, please go to napachamber.com.

Travis Stanley is the president and CEO of the Napa Chamber of Commerce. Call 226-7455 or visit NapaChamber.com.

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