Janet Peischel is a writer, Internet marketing expert, and the owner of Top of Mind Marketing.
I became a sports fan in 2010—the year the San Francisco Giants won the World Series. I now root for the Giants, the 49ers, the Raiders and the Warriors. This time of year, I turn my attention to football.
Strategically using keyword in your landing pages, blogs and social media posts is important, but just as important is understanding how keywords have evolved over the years.
These days, we’re all marketers. The opportunities to position yourself as an industry expert and increase your Search Engine Optimization (SEO) value are unlimited.
If you’ve been paying attention, you know about Mobilegeddon, Google’s 2015 algorithm change that assigned preferential search results for mobile websites.
Admit it. When you put up a blog or social media post, you try to sex it up with a snappy subject line and terrific image, hoping your post will go viral, reach a gazillion people and quickly increase your audience and more importantly, convert new clients.
Like everything else these days, search engine optimization (SEO) has evolved—here are six SEO rules for 2017 to get the most out of your content investment.
If you’re a blogger or authoring articles or e-books, you’re doing this to gain influence, a loyal following and increase your search optimization value.
Electronic delivery has completely changed the way we market our businesses. It’s opened up wonderful new opportunities to get in front of our audiences, to share our expertise. But these new marketing channels have left a lot of small businesses confused and overwhelmed.
This is the time of year when we wake up to a huge dose of reality. The holidays are over, spring is months away and there’s nothing to look forward to but diets, bills and taxes.