During the holidays, I always think about Santa Claus and what a huge job he has every year picking out and delivering the right gifts to the right kids.
I’ve been working with several real estate agents to help them create more distinctive brands and develop digital media strategies.
A longtime client recently called me with a few questions about his website, which was old and dated, and included poor-quality images and indifferent content.
These days, we’re all marketers. We’re constantly being assaulted with clever, new ways to engage our audiences.
Unless you’ve just emerged from Sleepy Hollow, you know that the marketing landscape has changed dramatically. These days, everyone’s a marketer.
I’ve been working with a client for a little more than a year now, writing a weekly blog and a monthly newsletter.
I became a sports fan in 2010—the year the San Francisco Giants won the World Series. I now root for the Giants, the 49ers, the Raiders and the Warriors. This time of year, I turn my attention to football.
Strategically using keyword in your landing pages, blogs and social media posts is important, but just as important is understanding how keywords have evolved over the years.
These days, we’re all marketers. The opportunities to position yourself as an industry expert and increase your Search Engine Optimization (SEO) value are unlimited.
If you’ve been paying attention, you know about Mobilegeddon, Google’s 2015 algorithm change that assigned preferential search results for mobile websites.
Admit it. When you put up a blog or social media post, you try to sex it up with a snappy subject line and terrific image, hoping your post will go viral, reach a gazillion people and quickly increase your audience and more importantly, convert new clients.