Janet Peischel

Janet Peischel

If you’re a blogger or authoring articles or e-books, you’re doing this to gain influence, a loyal following and increase your search optimization value.

You also want to become recognized as an authority. You want your audience to enjoy your industry insights, product knowledge, experience, great sense of humor, writing style and personality.

Your goal is for your audience to read one of your articles and eagerly look forward to the next one.

There’s nothing quite like customer loyalty.

If you’re doing this right, people will start commenting on your blogs, so by all means pay attention and respond.

Begin a dialog.

This is how relationships are born. You’re ultimately hoping to gain clients from your blogging efforts, which is what content marketing is all about.

Don’t let yourself get derailed if you’re not a great writer. Think more about becoming a confident, authoritative writer.

Here are seven ways to grow your influence and become a more authoritative online writer.

1. This is not about you.

Forget private agendas and endless self-promotion.

This is about sharing information, not promoting your products and services. Be generous with your time.

Going out of your way to help someone never goes out of style, and the results just may surprise you.

2. Play hard to get.

Clients expect you to say things to please them and may even sense a little desperation. Avoid saying “I’m flexible.”

A client will suspect you’ll do anything for money, suspecting you don’t care about quality or integrity, that you can be bought, cheaply.

3. Establish a reputation for one outstanding quality.

Your reputation should be simple, based upon a single, sterling quality—strategic thinking, industry insights, great case studies, humor or your opinions.

This becomes your calling card.

4. Court attention.

A little bit of showmanship is not a bad thing.

We all know that one person in our social and networking groups who always has to be the center of attention.

There is a fine line between endless self-promotion and getting well-deserved attention for great work.

5. Be confident.

The more self-assured and confident a communicator you are, the more likely it is that people will accept what you say.

Say what you think. Don’t be afraid to share your opinions. Those who love you will love you more. Those who don’t? Well . . .

6. Deliver.

There’s no replacement for hard work and commitment. Meeting deadlines. Being on time for calls and meetings. Delivering a product that exceeds expectations.

There are no excuses for excuses.

7. Charge premium prices.

People are conditioned to equate value with price. They expect to pay for quality and may be skeptical of a product or service that’s too cheap.

Think about the value you provide — how you increase sales, streamline processes or produce quality results with minimal effort on the part of the client. It’s really hard to put a price tag on this.

Don’t let others decide how you are perceived. Become the master of your own reputation.

Janet Peischel is a writer, Internet marketing expert, and the owner of Top of Mind Marketing. Contact Janet at 510- 292-1843 or jpeischel@top-mindmarketing.com.