Branding is one of the most important elements of a marketing strategy for any size business. Your name should connect with your target audience and communicate what they can expect from your product or service. Your brand is your edge in an increasingly competitive marketplace!

The branding strategy is the how, what, where, when and to whom you plan on communicating and delivering your brand messages. You need to consider where you advertise as part of your branding strategy. Your marketing channels and what you communicate visually and verbally are part of your brand strategy, too.

What exactly is branding? And once you’ve developed your brand, how do you manage it?

For answers, attend the 2016 Napa/Solano Business Marketing Conference.

On Friday, April 29, from 7:30 a.m. to 1 p.m., the American Canyon, Napa County Hispanic and Solano County Filipino-American Chambers of Commerce are presenting “Power Up Your Brand.”

The 2016 Napa/Solano Business Marketing Conference is hosted by SpringHill Suites Napa Valley at 101 Gateway Rd. East in Napa.

This conference will focus on the importance of branding, brand management and building your brand through storytelling.

Attendees will learn from experts from Yelp!, Constant Contact and Digitalfirst Media.

Napa-Sonoma SBDC Marketing Advisor and author, Janet Wentworth will share her book, “Your Unstoppable Brand” a practical guide to engaging your ideal customers through the power of stories.”

Breakfast and lunch are included, and will feature notable keynote speakers such as Traci Ward from Visit California and C.C. Yin, owner of more than two dozen McDonald’s franchises.

The cost is $79 for Chamber members and $99 for non-members. Seats are limited to 125 attendees so reserve your seat today. To register for the conference, visit amcanchamber.org.

“The Business Marketing Conference is an opportunity for three small chambers to work together and create a large event that will impact small businesses in a positive way,” said James Cooper, president/CEO of the American Canyon Chamber of Commerce.

“We’ve engaged high-level speakers from top marketing businesses to share their branding success with our chamber members and small business community,” he said.

“This event is an example of the business education and resources Chambers of Commerce provide to small businesses in an effort to grow and strengthen prosperity within the community.”

If you are interested in becoming a sponsor of the Business Marketing Conference, the Chambers are offering three different sponsorship levels: $500 Chamber Sponsor, $1,000 Breakout Sponsor or $5,000 Major Sponsor.

All three sponsorship levels include your company logo and name on all marketing materials. The $1,000 and $5,000 sponsorship levels include a number of tickets, recognition for sponsoring a breakout session or keynote speaker and increased media exposure.

For more information about the 2016 Business Marketing Conference or to become a sponsor, you can contact the American Canyon Chamber of Commerce at (707) 552-3650 or the Napa-Sonoma Small Business Development Center at (707) 256-7250. If you are interested in meeting with Janet Wentworth, visit napasonomasbdc.org and click on “request for services.”

Mary Cervantes is the business services director for Napa Valley College Napa-Sonoma Small Business Development Center. Reach her at 256-7253 or mcervantes@napavalley.edu.

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