Randy Martinsen is the president/CEO of BudgetWorks Inc., a marketing and business consulting firm, and brand partner for Nerium International. He can be reached at 707-206-6443 or randym@budgetworks.net.

Research has found that when it comes to successfully achieving long-term goals, grit is the most distinguishing quality.

Every one of us has interference and interruptions to our planned schedules often. How do we filter property and still get the activities completed that are important for each day?

As we prepare to move to Las Vegas and embark on another journey in life, I think this one is the most important one ever.

As I approach another birthday, I have had several people ask me if I’m having a party or special event to celebrate.

One of the 20 habits of successful people is to read your vision statement (your “Why”) and then your affirmations every day.

The International Day of Happiness was declared as March 20, by the General Assembly of the United Nations on June 28, 2012 and was celebrated for the first time in 2013.

In his book “The Seven Habits of Highly Effective People,” Dr. Steven R. Covey said, “Leadership is not management. Leadership has to come first. Management is a bottom-line focus: How can I best accomplish certain things?”

Recently, I tried to find a friend I haven’t seen in more than a year or spoken to since October – only to discover he has brain cancer and is at hospice.

Failure and defeat are often used interchangeably, but, in fact, they are very different things when it comes to working toward a goal. For the purpose of this discussion, we are using the noun for both words.

In my previous column, I talked about the first six habits that have worked for me—and many others—to be successful.

While contemplating the subject of today’s message, I came across a photo on social media that said, “The 20 Habits of Eventual Millionaires” by James Altucher.

When looking for people to build your business or your team, you need to be aware there are generally two types of people that fit roles in your business.

During this holiday season, events can occur that seem to be frustrating and make us feel down.

The dictionary definition of persistence is “firm or obstinate continuance in a course of action in spite of difficulty or opposition.”

I’m re-reading the “The 7 Habits of Highly Effective People” by Stephen R. Covey.



You’re likely asking yourself, “Why would Randy write an article about unconditional love in a business column?”

The dictionary definition of success is “the accomplishment of an aim or purpose.”

When teaching people how to be consistently successful at any task, I try to break down the activities into small segments of time to do the simple, and often mundane, activities that over time bring success.

One of the greatest lessons I ever learned from my grandmother is how to recognize the difference between simple and easy.

Henry Ford said, “If there is any great secret of success in life, it lies in the ability to put oneself in another person’s place and to see things from his or her point of view — as well as from one’s own.”

“The 7 Habits of Highly Effective People,” by Dr. Stephen R. Covey, is about personal leadership, and one of many powerful books I have read to enhance my own personal development.

Almost everything I write about is something I learned from others to develop skills of successful behavior.

If there is one thing that doesn’t make sense to me it is the excuse I often hear for something someone doesn’t WANT to do.

I have read hundreds of books and attended hundreds of lectures and presentations over my lifetime to learn about, and implement, personal development.

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One of the most valuable lessons I have learned in my career is that anything I do on my own with no help from anyone else is never as effective or powerful as the things I do with the direct influence of others.

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No one likes to be “sold to” or “talked to” by a pushy salesperson.

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Throughout my career I have had the opportunity to take multiple personality tests.

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One thing I learned early in life was to associate myself with people I aspire to be like. I was that kid who liked to hang out with adults more than kids my age because I found what older adults had to say far more meaningful than “playing” with my mates.

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At this stage of my life my passion and dream is to personally mentor 100 people who will become great leaders and mentors to a hundred each who will do the same. This will have the effect of changing the world in a positive way, one person at a time.

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For 15 years I consulted with a total of 196 companies to implement marketing strategies and tactics that enabled them to increase revenues by 10 percent to a whopping 900 percent in their first year.

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In his book “The Law of Success,” Napoleon Hill spends a great deal of time on the subject of autosuggestion.

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One of the hardest lessons to learn is how to innovate your way out of obsolescence. Whatever your business, you must plan for innovation to remain viable in your marketplace.

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There is a big difference between the power of self-controlled enthusiasm that brings constructive ends, and the potential destructive nature of enthusiasm without self-control – it resembles a rampaging elephant running blindly on a path destroying property and people along the way.

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No matter what area of business in which you are working you need to have good negotiation skills. Whether you are in sales, a CEO of a corporation, a manager of a team or even a solo worker, your ability to negotiate well will set you apart as a leader.

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Breaking bad news to customers is not an easy task. You cannot easily sweep it under the carpet or cover it up and hope it goes away. You must address it immediately or suffer the consequences of losing business.

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One of the habits I have developed over the years, which I believe has had the greatest impact on my success in life and in business, is reading or listening to self-development books and audio recordings on a daily basis. I either read at least 10 pages a day or listen to 15 minutes or more…

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Throughout my lifetime I have observed the most successful people around me are measured not by how much money they have, but rather how truly selfless they are or have been in their lifetimes.

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On our journey to success we must track our activities and be accountable to ourselves and others to reach our goals.

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One of Napoleon Hill’s laws of success is “Imagination.” His stories illustrate the many aspects of how imagination can help you to be successful at sales and marketing.

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In my opinion there is a vast difference between motivation and inspiration. I have watched how differently a team behaves when the appointed leader does not understand the power of leading by example rather than trying to force the team to behave in a productive manner.

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I often find it amusing when someone runs away from a perfectly promising opportunity and says, “I hate sales.” Or, “I’m not a salesperson!”

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In any venture, business or personal, there are specific things that can be done to become “core” and expert at doing a job well. I call these the core commitments. In the book “The Slight Edge,” by Jeff Olson, he talks about “mastering the mundane.”

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The dictionary definition of persistence is, “firm or obstinate continuance in a course of action in spite of difficulty or opposition.”

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The most successful people I know are those who set goals and hold themselves accountable to them. It doesn’t matter what your business is, if you want it to grow you must do the same thing.

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In the past three years I have written more than 80 articles primarily on the subject of marketing and sales. I’m going to shift my column emphasis to a broader focus on gaining business traction through leadership. I am grateful for the positive feedback on my past articles. I hope to hear …

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One of the greatest sources of new business for any company is from referrals. They work because of the confidence your customers have in you. Typically most businesses don’t have a referral system to proactively ask for referrals — they simply rely on word-of-mouth from their customers to t…

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Up-selling is a way for you to encourage your customers to buy additional items or spend more money on things they buy anyway — at the time of the original sale.

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One of the most valuable marketing tools is joint ventures. We have established that your customers are your most valuable asset. Establishing a joint venture with a partner company is a way to leverage your time and marketing dollars because it makes that company’s customers available to yo…

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Another perpetual selling strategy to keep your customers loyal to your business is free loss leaders. They are easy to understand and implement, but like all good marketing they require creativity to work well and have an impact in your business.