Dutch Bros’ annual Drink One for Dane Day is Friday, May 11. On this day, all Dutch Bros locations will donate proceeds from the day’s sales to the Muscular Dystrophy Association.
Amyotrophic lateral sclerosis (ALS) affects the parts of the nervous system that control muscle movement. There is no cure for ALS, and the disease is fatal.
The company lost one of its co-founders, Dane Boersma, to ALS.
“Each year I am overwhelmed by the amazing support of our customers, baristas and operators,” said Dutch Bros co-founder Travis Boersma.
Dutch Bros locations in multiple states will donate proceeds from May 11 to support those affected by this disease.