St. Helena-based publicist Julie Ann Kodmur has created a new website that aims to “demystify wine publicity.” The website is called WineprtuneUp.com.
“Wineries are either intimidated by the process of doing their own publicity or they think they can add it to the to-do list of staff who don’t have time to do it thoroughly,” she explained in a news release.
Kodmur is a publicist with 31 years of experience in New York and California. “This is an affordable approach, whether for a small winery or large ... a way to literally check in, tune up and speed out the door,” she adds.
Kodmur began her public relations career in New York working for Sotheby Parke Bernet, Frederick Wildman & Sons and Renfield before being hired by Seagram Classics in 1988 and moved to the Napa Valley. She was the PR director for that company for 10 years, supervising a large portfolio of wineries.
She launched her own firm in 1999. Throughout her career she has also contributed freelance articles to a number of publications including The Wine Enthusiast, The New York Times, American Journalism Review and Town & Country. She served as the editor for The Napa Valley Wine Library Report for five years.
Kodmur teaches public relations and journalism classes at Pacific Union College. She received her bachelor’s degree from Stanford University and did master’s degree course work at NYU’s Institute of Fine Arts.
The wineprtuneup.com website was designed by Julia Belshaw of J.RED Digital Arts, the release said.