Fine wine importer, marketer and sales company Quintessential announced two staff changes. 

Cat Purcell has been hired for the newly-created position of associate brand manager. 

"Purcell has thrived in brand development – creating marketing collateral for direct-to-consumer and wholesale channels, and developing and integrating social media strategy and email campaigns for various wines," said a news release. 

Purcell has served as primary winery liaison, working closely with local winery associations on behalf of individual vineyards, said the release. 

A graduate of UC Davis, Purcell lives in Napa. 

Emery Long has been named sales representative for the North Bay.

After graduating from the Culinary Institute of America in Hyde Park, N.Y. with a Bachelor’s of Culinary Arts Management, Long completed the Advanced Wine and Beverage program at The Culinary Institute’s St. Helena facility, becoming the first alumni of both programs.

"Long's thorough knowledge of wine, coupled with his restaurant experience and working for a boutique wine retailer, has provided him with invaluable experience in sales and in developing relationships with a global clientele," said the release.

Long lives in Calistoga.

Info: quintessentialwines.com

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