Big names added for massive music festival

Passes on sale Sunday for concerts in May
2013-02-01T05:00:00Z 2014-05-01T14:43:38Z Big names added for massive music festivalL. PIERCE CARSON Napa Valley Register
February 01, 2013 5:00 am  • 

Like a wellspring that shows no sign of running dry, the lineup for Napa Valley’s first major rock ‘n’ roll festival in May continues to grow.

Adding to the partial list leaked to the media and various social media midweek, the talent roster for BottleRock Napa Valley includes heavy hitters like Southern blues rockers, The Black Crowes, and a pair of San Francisco-based groups, Furthur, the rock band founded in 2009 by former Grateful Dead members Bob Weir and Phil Lesh, plus the quirky trio fronted by Les Claypool, Primus.

Country fans have reason to rejoice as well with the addition of the Grammy Award-winning Zac Brown Band, young singer/songwriter Brandi Carlile, who has performed in the valley a half dozen times since 2006, plus the popular purveyor of new honky tonk, Dwight Yoakam.

The additions to the May festival lineup bring the talent list today to more than two dozen. Promoters promise more than 50 artists will be on the bill for the inaugural BottleRock Napa Valley, scheduled May 8-12 at Napa Valley Expo, the Uptown Theatre and other venues throughout downtown Napa.

The festival is the brainchild of two Napans, Bob Vogt and Gabriel Meyers, both involved in the early stages of the Uptown Theatre revival.

“The genesis of BottleRock springs from the great live entertainment gift that is the Uptown Theatre,” Meyers said. “The long-awaited downtown Napa renaissance has inspired us to bring an eclectic and broad group of world-class music and performers to our hometown. The Napa Valley has set such a high standard for wine, food and hospitality that we feel that the time is right to add a world-class music festival to the mix.”

Festival producers met Thursday night with area vintners, restaurateurs and chefs in an effort to pull together a festival experience that features wine and food.

While there is no official estimate for expected attendance, 30,000 was discussed with Napa Valley Expo management.

Visit Napa Valley President and CEO Clay Gregory said this major contemporary music festival “is pretty exciting ... I think a lot of locals will be pretty excited about having it here. It’s a good idea when you can put on something that appeals not only to our visitors but also locals. It’s also good from the standpoint of visibility for the Napa Valley. I feel the venues are appropriate, especially for traffic circulation.”

BottleRock general manager Joseph Lillis said it is “modeled on (other festivals such as) Outside Lands and a little Coachella ... and wants to be New Orleans Jazz Fest and South by Southwest.”

A Napa native, Lillis has conceived, written, staged, directed and produced theater productions since his days at Napa High School, including the long-running “Greater Tuna.” Most recently, he has managed the Sausalito Art Festival.

Already announced on the festival’s artists roster were The Black Keys, The Shins, Ben Harper, Charlie Musselwhite, Alabama Shakes, Cake, The Flaming Lips, Bad Religion, The Wallflowers featuring Jakob Dylan, Blues Traveler, Allen Stone, Donavon Frankenreiter and Rodrigo y Gabriela.

Also scheduled to perform are the cultish 11-piece indie rock outfit, Edward Sharpe & the Magnetic Zeros; California’s rapturing funkateers, ALO; surfer and guitarist/vocalist Tristan Prettyman; and, from Mexico, alternative Latin rockers Cafe Tacuba.

Organizers have indicated the festival is a four-day affair with a preview on Wednesday, May 8. That evening, emerging musical artists Macklemore and Ryan Lewis (with special guests) will warm up the festival. Just last week, Seattle rapper/producer duo Macklemore and Ryan Lewis hit no. 1 on Billboard’s Hot 100 with their college-anthem-turned-mainstream-smash “Thrift Shop.” They’ll bring that hip-hop hit to the Expo event along with other material. The show is free to all 3- and 4-day BottleRock festival pass holders and individual tickets will be sold to this show as well.

On May 9, BottleRock will officially begin, with Furthur and The Black Crowes slated to perform.

Friday brings multiple Grammy Award winners and nominees, including The Black Keys, the Shins, and Alabama Shakes to the main stage. Headlining acts for the Saturday roster are yet to be announced. Sunday’s schedule closes the weekend with a lineup anchored by the Zac Brown Band, Train and Cake.

Situated on three stages spread over 26 acres at Napa Valley Expo — in the parking lot off Silverado Trail, the carnival area and the Plaza Stage — BottleRock Napa Valley will feature simultaneous performances throughout the day.

Comedy will be added to the bill, with a lineup to be rolled out in mid-February.

Copyright 2015 Napa Valley Register. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

(14) Comments

  1. Abouttime
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    Abouttime - February 01, 2013 6:00 am
    This is vast improvement over the pablum coming from our local radio station, KVYN. This is real rock, not Sauvignon Rock. It show that Napa Valley's taste have moved beyond white bread "lite rock."

  2. glenroy
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    glenroy - February 01, 2013 7:30 am
    ZB is hotest redneck bad on this rock....and has been for the last 5 years.
  3. chunk215
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    chunk215 - February 01, 2013 8:26 am
    Just told my gf about Zac brown band and she fIipped out. I shouldn't have though cuz we're 8 hrs away. I'm intrigued at what acts are still left to be named.
  4. kylie steele
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    kylie steele - February 01, 2013 10:31 am
    Looking for a price range on far I have seen $200-$300...sure hope this is not true!!!! the locals should be able to afford to attend this event!! rent to live here is extremely high and adding 200-300 to the budget for a hometown show is quite a bit tooooo much!!!! any local discounts?? show your ID at gate and get 1/2 off?? anything like that?? the wineries take care of us locals and I hope the event planners have thought about this!!!! PLEASE make this affordable to locals!!! I will be very very disappointed if these tickets are in the hundreds range!!!!!
    Will be on my tippie toes waiting for the info!!!!! fingers crossed!!!!!!!
  5. chunk215
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    chunk215 - February 01, 2013 1:00 pm
    I'm hoping nothing over $50 per day.
  6. odiedog52
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    odiedog52 - February 01, 2013 1:14 pm
    It's $299 for a 3 day pass and $399 for a four day pass, as stated in the article above. You need to be realistic with your expectations, especially considering the caliber of many of these artists. Yes, it's a local show ..... headlined by multiple Grammy nominated and winning artists, who are not local.

    There will be a pre-sale for locals, which I believe will be discounted, called the Highway 29 Club. I would still expect in the hundreds, and even at $400 for 4 days of music with 50+ bands, that's $8 a performance. Keep in mind some of these headliners charge $80-100+ for a show consisting of them and an opening act. This is 4 days of music.
  7. selim_sivad
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    selim_sivad - February 01, 2013 2:13 pm
    Boy, this is looking better by the day. I'm wondering how they're going to work the "Napa valley local" presale. Is it by billing address city?

    I hope...I really, really hope...that the promoters are being proactive in mitigating the festival's effect on the neighbors. While this will have an amazingly positive impact on downtown merchants, this will have an almost undeniably negative impact on the neighbors who are generally used to fairly docile crowds at the Expo maybe a total of two weeks a year. Maybe a "goodie bag" with complimentary passes, some CDs, a couple bottles of wine....that sort of thing goes a LONG way when you have rowdy half-drunk concert crowds leaving at 10PM for four nights in a row.

    I'm definitely going to Bottle Rock and I'm going to see as much as I can because I know Napa...and a few squeaky wheels in Napa can often change the course of events that affect many simply (see: the Friday night Chef's Market fiasco).
  8. napadeb
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    napadeb - February 02, 2013 11:04 pm
    We finally get this great music festival coming to Napa with all kinds of great bands, finally, but, and one big but.....they are only selling 3 & 4 day tickets at $300 and up per person. Tell me, how many of us hard working, middle class Napans can afford $600 for a couple to attend a 3-4 day musical festival. I for one can't. I would love to see The Black Crowes and Dwight Yoakum and more. They will get the out of towners, as usual. I guess they don't want the locals to support the festival.
  9. odiedog52
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    odiedog52 - February 03, 2013 2:28 pm
    They've offered several discounts for local people. More importantly, do you have any idea how much it costs to put on an event of this magnitude, with bands of this magnitude? It's pricey overall, but if you break it down to what you get (the amount of incredible bands), it really isn't as bad as seems. Unfortunately it doesn't fit within everyone's budget. They want, and NEED the local support, but there is only so much they can really do. Overall, this will be HUGE for the local community and economy.
  10. Downtown Gal
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    Downtown Gal - February 03, 2013 5:47 pm
    My husband and I just bought tickets and are so excited!

    Yes, it is a good amount of money, but with the pre-sale discount you get $50 off, plus thinking about how much it typically costs to see just one band at a typical concert, it doesn't seem too bad to get 3 full days of great music for $250. Plus, being locals, we save all the money tourists will pay for hotels, restaurants, travel, etc.

  11. cubs1969
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    cubs1969 - February 06, 2013 11:13 am
    Where can you buy tickets? The web site isn't functional yet and they haven't responded to my e-mail inquiry yet. Any help would be appreciated.....
  12. tomo
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    tomo - February 07, 2013 2:02 am
    "I'm just a farmer..." Who said that?
  13. gettingreal
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    gettingreal - February 09, 2013 12:19 pm
    Tickets go on sale tomorrow but you should be able to get pre-sale tickets here.
  14. PMR
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    PMR - February 12, 2013 12:24 pm
    Would love to go but not for $600+ . What a joke, I know its a festival and all but I've been to things like Not So Silent Night, BFD, Sac Jazz, and The Warped Tour...all which offer many many popular artists and never paid more than $65 a head. $299 per person is just a plain rip off. This thing is certainly not for us locals. How about a one day pass or something? It's not like I really need to see ALL the bands play, but I'd still like to see a few.
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