Beer meets wine: Coors family invests in valley operation

2013-05-16T17:07:00Z Beer meets wine: Coors family invests in valley operationRegister staff Napa Valley Register
May 16, 2013 5:07 pm  • 

Yountville’s Goosecross Cellars has been sold to Golden Equity Investments (GEI), a private equity firm based in Golden, Colo., formed in 2011 to provide equity capital to privately held, middle-market companies.

Although financial terms were not disclosed, the purchase includes the 11-acre estate winery and vineyard property, tasting room and contemporary Tudor-style estate home.

“Goosecross’ location, vineyard and winery is what initially drew us to this property,” Christi Coors Ficeli, GEI manager and member of the Coors brewing family of Colorado, said in a news release. “Its direct-to-consumer success and reputation for premium quality wine varietals positions us for ongoing success.

“Our focus will be to continue the tradition of producing high-quality wines, as well as growing the brand to gain more national recognition. We will continue to promote the current wines and look to grow the portfolio. I look forward to meeting the winery’s loyal customers and also intend to invest in the tasting room, the winemaking facility and the estate to enhance the experience for our patrons.”

The purchase of the boutique winery marks GEI’s first investment in the wine industry.

Christi Coors Ficeli will be moving to Napa Valley with her husband, Dave, and their two children and will serve as the winery’s new president and CEO. Coors Ficeli began her career in the wine industry, and has spent the last 13 years in the beer industry in a sales and marketing capacity.

“The past 27 years here on State Lane with my wife, Karen, and partners David and Colleen Topper have been both challenging and rewarding,” said current winemaker and vice president Geoff Gorsuch. “I could not ask for a better change of ownership.”

Founded in 1985, Goosecross has established itself as one of the leading direct-to-consumer focused wineries in the Napa Valley. The winery’s 9-acre vineyard is planted to primarily Bordeaux varietals including cabernet sauvignon, merlot, cabernet franc and petit verdot.

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(2) Comments

  1. napawoman1
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    napawoman1 - May 16, 2013 9:47 pm
    They are a great place to taste. The friendliest staff around. And the wine is FANTASIC!
  2. bluecollardoctor
    Report Abuse
    bluecollardoctor - May 17, 2013 8:39 am
    I had always wanted to check this place out as I had heard good things about it. This is a very good location and a smart move. I hope they pave their driveway so I can access it on my bike.
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