A delegation of Chinese winemakers and government official will be special guests at an upcoming forum exploring trends and consumer consumption patterns in the Chinese wine market and highlighting opportunities for California wineries.
The forum, which takes place from 1-4 p.m. on Tuesday, June 23, at Napa Valley College, is jointly hosted by the Napa Valley College and the Cal-China Wine Cultural Exchange, a Napa Valley-based educational nonprofit organization.
There is no charge to attend the forum but space is limited and reservations are required.
The Chinese visitors will share their views on the wine market in China and discuss efforts in the areas of winemaking, viticulture and selling wine. They will bring their wines for tasting at a reception that will follow the presentations to give the participants an idea of Chinese preferences in wine.
Also on the agenda are presentations by Wayne Batwin, who served as director of the U.S. Agricultural Trade Office in Shanghai, and now, as president of Prime Market Access, continues to travel to China. Batwin will discuss the current market, opportunities and challenges.
Master of Wine Tim Hanni, who teaches wine education classes in China, will speak about consumer preferences.
For information, contact Xinia Gamero of the Cal-China Wine Cultural Exchange at 707-251-3808.