Trinchero Family Estates says its Folie à Deux brand will now be a Sonoma County wine brand.
Founded in Napa Valley in 1981, Folie à Deux is French for “a passion shared by two.”
The new Folie à Deux Sonoma wines are sourced from vineyards within several of Sonoma County’s most renowned appellations. The broad portfolio includes a Russian River Valley Chardonnay, a Sonoma County Merlot, a Dry Creek Valley Zinfandel and an Alexander Valley Cabernet Sauvignon. Prices on the new wines range from $20–$30.
“Trinchero Family Estates is a family-owned business that cares deeply about quality. We have built our business on the values of family and integrity, always striving to over-deliver for our distributor partners,” said Bob Torkelson, president and chief operating officer for Trinchero Family Estates. “Our portfolio was missing great wines from Sonoma County and we saw Folie à Deux as a natural fit for this stellar wine region.”
Farmers and landowners themselves since 1948, the Trinchero family has enjoyed strong relationships with Sonoma County growers for decades. The move strengthens ties with growers like the Forchini family, whose Dry Creek Valley grapes have been part of a Trinchero Zinfandel for several years.
The new Folie à Deux Sonoma wines will be available at retail nationally this month.