The Napa Valley Vintners and Wines & Vines are hosting a seminar on Aug. 14 to help winemakers and wine marketers understand the potential for wine counterfeiting in export markets, and to learn about available technology to protect against this threat. The seminar is open to NVV members and non-members.
Emma Swain, CEO of St. Supéry Estate Vineyards & Winery, said, “This anti-counterfeit seminar is a natural extension of work our organization been doing for many years to protect the Napa Valley name, and it dovetails nicely on a member education program we hosted in April on the topic of trademark protection in China.”
“As a small producer, can we afford to take advantage of the technologies to prevent counterfeiting of our wine?” said NVV member Mike Lamborn, owner of Lamborn Family Wine Company. “Can we not afford it? We think it is important to be aware of what’s available in this area.”
The seminar includes a panel discussion on intellectual property rights, international commerce protocols, wine appraisals and auctions, and vintners who have experience exporting to Asia. Suppliers of technologies for wine packaging that help to authenticate, track and promote wines will participate in a second panel discussion and a small trade show.
The Wine Anti-Counterfeiting Seminar program runs from 7:30 a.m. to
1 p.m. at Silverado Resort in Napa, and includes continental breakfast and lunch. The cost is $50 per person. For more information and to register, email Jacques Brix at email@example.com.