YOUNTVILLE — Tim Hanni, author of newly ”Why You Like The Wines You Like,” will be at Napa Style, chef Michael Chiarello’s center for food and wine, on Saturday, March 30, noon to 2 p.m. Hanni, a Napa Valley-based Master of Wine, has spent two decades researching palatal preferences in food and wine. At the Napa Style event, he will demonstrate how individual physiology, psychology and culture play a role in their unique preferences, and discuss how to find and enjoy the wines that they love the most.

 “People live in vastly different sensory worlds and we should learn to focus on individual wine preferences and then pair the wine with the diner, not the dinner,” Hanni said.

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“Food and wine ‘experts’ are so caught up in the myths and misinformation about wine history and wine consumers,” Hanni explains, because their training has narrowed their range of choices and biased their approach to selling wine. Calling his controversial approach “The New Wine Fundamentals,” Hanni said that the wine industry would benefit by listening to the consumer and take cues from their preferences before making their suggestions. “If someone loves Moscato with steak or cabernet with fish, that’s your customer to please,” he says.

Copies of Hanni’s book will be available for purchases and signing. More information about his work is available at timhanni.com.

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