ST. HELENA — Wine Market Council, the nonprofit association of grape growers, wine producers, importers, wholesalers and other affiliated wine businesses will begin an in-depth survey of its members U.S. wine clubs this September. The survey will provide data on the overall state of wine clubs, specific data on wine club and comparison to others across the country.
The Wine Club Survey respondents will be asked specifics on why they joined each club, club benefits, winery visitation, club satisfaction, winery communications, club retention and competition between wine clubs and other channels. The resulting raw data will be given directly back to each winery, and Wine Market Council will provide all members with an aggregated wine club survey report. The survey questionnaire will be administered by wineries to club members via an online link.
“The core of our business is to consistently exceed the expectations of our customers,” said Emma Swain, CEO of St. Supéry Estate Vineyards and Winery. “The Wine Market Council’s wine club data will allow us to keep our promise of delivering extraordinary experiences to our loyal customers and we look forward to gaining this valuable insight.”
All Wine Market Council producer members are invited to participate in the study. Membership is open to wine producers, importers, wholesalers, grapegrowers and other wine industry affiliated businesses and organizations. Each member category has its own dues schedule and fees and member applications are available at WineMarketCouncil.com.