Wine industry media and marketing company Wines & Vines has completed its merger with the quarterly journal Practical Winery & Vineyard. Both are based in San Rafael.
Beginning with the April issue, the editorial content of Practical Winery & Vineyard will appear in a special section within each monthly print edition of Wines & Vines, in its digital editions and on its website.
Don Neel, publisher and editor of Practical Winery & Vineyard, will continue to report and edit content on grape and wine production for the new section.
The two companies have been collaborating on circulation management and already were linked in ownership under parent company Wine Communications Group of Sonoma.
Winter 2013 is the final Practical Winery & Vineyard issue to be published independently. Existing subscribers to will begin receiving the Wines & Vines print edition each month.
Practical Winery & Vineyard editorial content will reach an increased audience because of Wines & Vines’ larger circulation, and its readers also will receive more information due to Wines & Vines’ greater frequency.
For the first time, Practical Winery & Vineyard article archives will be available in full online. The back issues of 2011 and 2012 will be searchable at practicalwinerylibrary.com starting in April, when the first issue of the merged magazines launches.
Wines & Vines, published since 1919, focuses on winemaking, grapegrowing and wine marketing topics for the North American wine industry, with emphases on regional coverage and boutique wineries. Its new circulation, including Practical Winery & Vineyard, will total 8,300, including more than 50 percent on the West Coast.