The year was 1965. “My Fair Lady” won eight Academy Awards. Muhammad Ali knocked out Sonny Liston. Sandy Koufax pitched a perfect game. Lyndon B. Johnson was president. The world lost Winston Churchill. And, Devine Paint Center opened in Napa where the Premium Outlets are now. To say the least, Devine has been serving residential, commercial and hospitality customers for a long time.
Bob McAdams purchased the company in 1983 from Joe Devine who had purchased it from a Mr. Jackson, the man who started it all. About 30 years ago, Bob relocated the store to Lincoln Avenue and in recent years, long-time employee, Mike Dunn, and Bob’s son, Owen McAdams have become co-owners.
I occasionally stop in just to see what’s new. They are constantly keeping up to date with product and trends and improving their displays to enhance the customer experience.
Devine Paint first caught my eye about 10 years ago when they began to carry Pratt & Lambert paint. As far as enduring companies go, P & L takes the cake. It was founded in 1849 in Buffalo, New York with the goal of making a product that dries linseed oil paint.
It, too, has kept up with the times and launched low VOC Porcelain paint in 2007 and My Green Palette in 2009. I’ve been a long-time fan because of their unique colors, which are hard to describe and which is why they are so successful in a variety of spaces.
A couple of years ago, Devine began carrying C2 Paint. This company takes an innovative approach to color selection and makes it a more intuitive and less stressful process – their oversized samples help, too. C2 Paint offers a 496-color palette designed to mirror those found in nature.
Their product is a blend of leading-edge technology and finely ground artist-grade pigments that creates a smooth, vibrant and durable finish. Their low VOC formula qualifies for LEED (Leadership in Energy and Environmental Design) credits for those who are counting. Besides paint, they also have porch and deck stains that can be protected with C2 Guard, a flexible polymer formula that becomes part of the cellular structure and resists the elements for up to a decade.
Given Devine’s enthusiasm for offering the public both quality product and service, I was thrilled, but not surprised, to learn of their latest addition. But before I tell you, let me build up a teaser.
For many years, as beautiful color schemes would catch my eye in design books and magazines, this company would be listed in the credits 10 times out of 10. No kidding. And, for many years, this company was out of my reach. In fact, its origins are in Dorset, England. It’s where chemist, John Farrow and engineer, Richard Ball built their first paint factory right after World War II.
Their first big contracts were Ford Motor Company, Raleigh Bicycles and the British War Office. In the 1970s and 1980s, when other paint companies began creating acrylic paints with fewer pigments and added plastics, this company upheld its original recipes.
In 1996, it began making artisan wallpapers using traditional block and trough printing methods, and in 1999, its first flagship showroom opened in Chelsea, London. By now you’ve guessed its name, Farrow & Ball, and while it has changed ownership and spread worldwide over the years, it has maintained its traditional identity and still offers one of the best paint products on the market today.
Devine Paint Center has a slogan, “Nothing does so much for so little as a new coat of paint.”
Sounds like something Churchill would say.