In their final push to make BottleRock a sell-out festival, organizers have opened a downtown box office.

The office is located at the festival’s headquarters at 1232 First St., between Coombs and Randolph streets, and will be open Monday through Saturday through the start of BottleRock, which runs May 8 through 12, with full-day festivities beginning the 9th. Beginning May 6, a box office will pop up at Copia.

BottleRock continues to offer last-minute discount codes that can save festivalgoers a chunk of change on their single-day tickets or multi-day passes. Among the promotional codes still available is the DONAPA discount, which gives ticket-buyers $10 off a day pass and $40 off a multi-day pass, according to a BottleRock spokesperson.

Single day passes are $139, and multi-day passes range from $329 to $599, according to the festival’s website.

The latest, and possibly steepest, discount is on tickets for Thursday, which is now being marketed as a locals’ day.

“Being the first official day of the inaugural BottleRock Napa Valley Festival, we wanted to ensure that our friends, neighbors and fellow Napans were treated to this official kick-off celebration — and the lineup is tremendous,” BottleRock spokesman Tom Fuller said in an email.

The tickets were originally sold for $139 apiece but are now being offered to locals at a 2-for-1 discount if purchased from the box office with valid Napa County ID.

Napa County residents who purchased Thursday tickets at the higher price can visit the box office with their ID and receive a complimentary Thursday pass for each one already purchased, Fuller said.

That may be welcomed news to the numerous people who took to commenting on BottleRock’s Facebook page to say they were disappointed or angry that festival ticket prices were being lowered as the event nears, not increased as is standard practice at similar events.

In a recent interview, festival co-producer Bob Vogt said organizers made an early error in selling tickets too quickly right out of the gate and cutting off sales to ensure there would be enough for VIP patrons. When regular passes were put back on the market, momentum was lost as many people thought they were still sold out.

BottleRock would not say how many tickets have been sold, only reiterate that 12,000 to 15,000 people are expected on Wednesday night, 20,000 on Thursday, up to 35,000 on Friday and Saturday and around 30,000 on Sunday.

“We feel this is a very nice ramp-up as Wednesday and Thursday will give us ample opportunity to check on the parking, transportation and logistics systems our festival team has worked so hard to put in place,” Fuller said.

According to a post on BottleRock’s Facebook page, all tickets should be mailed out by Friday. Those who do not receive their tickets by the end of day May 3 should contact Ticketfly.

(13) comments

Dorgon
Dorgon

I don't understand this paragraph:

"That may be welcomed news to the numerous people who took to commenting on BottleRock’s Facebook page to say they were disappointed or angry that festival ticket prices were being lowered as the event nears, not increased as is standard practice at similar events."

The standard practice is to lower the prices (via Score Big, Goldstar, even Groupon) or give them away so that there is a full house, not to raise them as a concert gets closer. The profit is in parking and beer, and empty seats do not pay for these items.

So either the people complaining were saying this mistakenly, or the reporter added this comment. Either way, it's just plain wrong.

napa333
napa333

NapaMark15, you stated"Bottlerock has offered discounts to some degree since the start of sales, to include big discounts ( that sold out and they extended) to locals." Could you please give the dates and amounts of these discounts that you say have been offered since the start of sales? I've followed this story closely and the only thing I remember reading was that there would be no single day passes offered, until fairly recently. Just wondering why people would pay full price if discounts have been offered since the start of sales. Key phrase you made was "discounts offered since the start of sales". I don't really care what they charge as I wasn't planning on attending.

NapaMark15
NapaMark15

Dates? I don't have date. Tickets were initially pre-sold to locals only under multiple discounts, the biggest being the Highway 29 club which was $70 off. Those 700 tickets sold out quickly and I'm pretty sure they released more for locals. There were quite a few pre-sales with unique discount codes. Another was a discount code because the 49ers were in the Super Bowl, which was $49 off.

Since then, I've seen dozens of discount codes, from $10-40, and some for more. There are still many of them out there right now. Googling "BottleRock Discount Code" will pull up some results.

theroyalkingjames
theroyalkingjames

I bought mine for 2@$99. Went down and showed them my receipt and ID and got two more for free. Now my roommates get to go too. You can complain and be winers(haha). I just say thanks.

NapaMark15
NapaMark15

Old Time Napkin, I disagree. My train of thought is more in line with Napa Blogger. Bottle Rock has offered discounts to some degree since the start of sales, to include big discounts (that sold out and they extended) to locals.

Why they're offering reduced prices to locals could be for a bunch of reasons, but I don't think it's a sign of anything bad. And I find it funny people complaining (or saying they were scammed) and wanting refunds because they paid more. They could have waited and ended up with nothing cause it sold out or had to resort to scalpers and inflated prices. Do people expect refunds when someone sitting on a flight next to them paid $100 less? Or at a hotel where someone in the room next to them paid $100 less?

No. Why should this be any different?

napablogger
napablogger

It seems to me there are varying prices for a lot of things based on marketing. I have paid $60 for a round of golf only to find that those playing with me paid $35 based on where and when they bought the round. Plane tickets, clothing sales, etc etc all do the same.

I just got a locals discount on some wine at $20 a bottle that my out of town brother paid $30 for. What else is new?

People who bought tickets early don't have a complaint. It could have gone the other way---if it had sold out scalpers could have been charging $1000. for tickets by now. No one knows how it will play out including the promoters.

People are just looking for things to complain about at this point.

Old Time Napkin
Old Time Napkin

These discount tickets may be a sign that the event may be having problems. I suspect that the locals may not be supporting this event based on the fact that the promoters failed to consider the negative impact on locals. Just like Copia, if you "turn off" the locals you have basically turned of the money spigot.

rosalee3
rosalee3

Yesterday in the story on the promoter he stated in print the tickets were 2 for $99 for Thursday....exactly who is right?

pfranson
pfranson

Thursday tickets are actually $97, so that's the price I paid for two.

napa1957
napa1957

Note to locals: Do NOT purchase tickets for an event of this caliber(when/if there is another occurance) until the last minute. Friends decided to "go for broke" and bought tickets right after BR was announced. They figured it would take the place of a vacation for their family (money-wise) as they all, parents and kids, truly love music/bands. They aren't thrilled with the inconsistency of pricing. It does point to the inexperience of the promoters, at least for an event of this size.

Napa
Napa

"And so it goes, so it goes and so it goes and so it goes....but where it's going no one knows"....accept the elite who can only afford such outrageous ticket prices! one cap on the BottleRock.

napa333
napa333

LMAO. Wondering how the Bottlerock rah-rah socket puppets will spin this one? Promoters: local stand-up guys who have nothing but the communities best interests at heart, or local scam artists out to make as much as they can at the expense of the community? Only time will tell.

Napa Mark
Napa Mark

LOL@ sock puppets, Napa. Hopefully they do it somewhere other than the Expo if they ever do it again. They are doing this on the backs of the neighbors in Fairview and Juarez.

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