In their final push to make BottleRock a sell-out festival, organizers have opened a downtown box office.
The office is located at the festival’s headquarters at 1232 First St., between Coombs and Randolph streets, and will be open Monday through Saturday through the start of BottleRock, which runs May 8 through 12, with full-day festivities beginning the 9th. Beginning May 6, a box office will pop up at Copia.
BottleRock continues to offer last-minute discount codes that can save festivalgoers a chunk of change on their single-day tickets or multi-day passes. Among the promotional codes still available is the DONAPA discount, which gives ticket-buyers $10 off a day pass and $40 off a multi-day pass, according to a BottleRock spokesperson.
Single day passes are $139, and multi-day passes range from $329 to $599, according to the festival’s website.
The latest, and possibly steepest, discount is on tickets for Thursday, which is now being marketed as a locals’ day.
“Being the first official day of the inaugural BottleRock Napa Valley Festival, we wanted to ensure that our friends, neighbors and fellow Napans were treated to this official kick-off celebration — and the lineup is tremendous,” BottleRock spokesman Tom Fuller said in an email.
The tickets were originally sold for $139 apiece but are now being offered to locals at a 2-for-1 discount if purchased from the box office with valid Napa County ID.
Napa County residents who purchased Thursday tickets at the higher price can visit the box office with their ID and receive a complimentary Thursday pass for each one already purchased, Fuller said.
That may be welcomed news to the numerous people who took to commenting on BottleRock’s Facebook page to say they were disappointed or angry that festival ticket prices were being lowered as the event nears, not increased as is standard practice at similar events.
In a recent interview, festival co-producer Bob Vogt said organizers made an early error in selling tickets too quickly right out of the gate and cutting off sales to ensure there would be enough for VIP patrons. When regular passes were put back on the market, momentum was lost as many people thought they were still sold out.
BottleRock would not say how many tickets have been sold, only reiterate that 12,000 to 15,000 people are expected on Wednesday night, 20,000 on Thursday, up to 35,000 on Friday and Saturday and around 30,000 on Sunday.
“We feel this is a very nice ramp-up as Wednesday and Thursday will give us ample opportunity to check on the parking, transportation and logistics systems our festival team has worked so hard to put in place,” Fuller said.
According to a post on BottleRock’s Facebook page, all tickets should be mailed out by Friday. Those who do not receive their tickets by the end of day May 3 should contact Ticketfly.