BottleRock will mix charity with music

Organizers aim to give $1 million to nonprofits
2013-03-27T20:45:00Z 2014-05-01T14:42:50Z BottleRock will mix charity with musicCHANTAL M. LOVELL Napa Valley Register
March 27, 2013 8:45 pm  • 

In addition to being an economic boon for the city of Napa, BottleRock Napa Valley organizers hope their five-day music festival will be a boost to nonprofits.

The event, which could bring 35,000 people to the Napa Valley Expo the second week in May, will marry a for-profit venture with a philanthropic one. Organizer Gabriel Meyers said the goal is to raise $1 million for nonprofits in BottleRock’s inaugural year.

“We are hoping to do really, really well, and really, really good,” Meyers said.

The event is being staged by WillPower Entertainment, founded by Meyers and fellow Napan Bob Vogt. The company previously held a benefit concert at the Uptown to raise money for Bryan Stow, the Giants fan who was left brain damaged after being assaulted by Dodgers fans in 2011.

Meyers said BottleRock provides a larger stage on which to raise charitable gifts.

The major beneficiary of BottleRock’s donations will be Autism Chords, a pending 501c3 nonprofit formed by Meyers and Vogt to support autism research and related efforts. The pair is particularly concerned with autism research because Vogt’s 21-year-old son Will, the inspiration for WillPower Entertainment, was diagnosed with an autism spectrum disorder around the age of 3.

Proceeds from the May 8 kick-off concert featuring Macklemore & Ryan Lewis will go to Autism Chords and the Foundation of Napa Recreation.

“When I did hear the news that the Foundation of Napa Recreation had been identified as a recipient of possible donations, I was excited,” said foundation chairman and City Council member Scott Sedgley.

The foundation supports various recreation programs throughout the city, in part by providing scholarships so youth may participate in sports. It co-sponsors Movies in the Park and the July 4th festivities.

The foundation is one of four local “Community Partners” that, in addition to Autism Chords, will benefit from each ticket sold. Meyers said $1 from every ticket purchase will be put in a pool to be distributed among Autism Chords, the Foundation for Napa Recreation, Napa Land Trust, Downtown Merchants Association and Music Connection.

About $20,000 has already been raised through this mechanism, Meyers said.

About 20 other nonprofits will receive donations from BottleRock.

“Autism is incredibly important to us. What’s important to you?” Meyers said of the effort to include a diverse group of charities to appeal to broad interests. “You’ve got a mother with breast cancer, you want to help animals, you might want to save the planet from global warming, you want to ban handguns. There’s a lot of positives people feel passionate about. Rather than say, ‘This is all about autism,’ this can be about many different things.”

Other nonprofits will be named and will benefit from ticket sales when purchasers use discount codes that are unique to those charities, Meyers said. Ticket buyers will receive a discount on their end, while the nonprofit will receive between $5 and $10 for each ticket or pass.

“We’d like to partner for power so we can have more people message this, more people be touched by this, more people influenced and it just feels good to have support,” Meyers said.

Some of those groups have already been named, including Napa Bike, Napa Valley Youth Symphony, Napa Spinal Cord Injury Network, International Mental Health Research Organization and the Wildlife Rescue Center of Napa.

Meyers said organizers are still working to secure partnerships with other nonprofits, some of them local, others national or international.

During the event, the Expo’s Cabernet Hall will host a nonprofit expo where the selected groups can distribute information. There will be a “quintessential Napa silent auction” in the hall, which will feature new items throughout the festival. Meyers expects musicians to offer up autographed instruments, meet-and-greets and more.

The auction will be run by eBay, so even those not at BottleRock may bid, Meyers said.

The final area where donations will be raised is through the Bottoms Up For BACCHUS promotion, which will give $1 from every beverage purchase — alcoholic or not — to the pool of charities.

BACCHUS, which uses the name of the Greek god of wine and “other adult” things, stands for Bands, Artists, Comedians and Communities Helping Us Serve.

Copyright 2015 Napa Valley Register. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

(6) Comments

  1. ONTHETRAIL
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    ONTHETRAIL - March 28, 2013 8:29 am
    All of this is great for the charity's involved!

    Now, when is this "community outreach team" (City grapples with BottleRock logistics - Mar 20 Register) going to meet with the "affected neighbors"? I and my neighbors have not heard anything about it and we live right across the street from where there will 30k people for 5 days, in a little over a month.

    The afore mentioned article said "meeting tentatively scheduled for April 3, but (Site Manager) Kohn Dwight did not provide details."
    I cannot find an email or contact for anyone by that name? Although I did find an "in home caregiver" from Sacramento, who does/is a "freelance production manager for live entertainment events" on the side.

    Are you kidding me? This is who is going to be responsible for the logistics of an event of this size?

    Increadable.
  2. glenroy
    Report Abuse
    glenroy - March 28, 2013 8:55 am
    ....my great grandmother was from the Show Me State....believe it when you see it.

    I hope I'm wrong, been decades since we did promotions...this is appears disjointed, details trickle out here and there…and charging the volunteers for helping is just ridiculous...
    Hope I'm wrong...
  3. ONTHETRAIL
    Report Abuse
    ONTHETRAIL - March 28, 2013 10:15 am
    Sorry, "incredible"
  4. HEREtoSERVE
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    HEREtoSERVE - March 28, 2013 12:16 pm
    Interestingly no one at the register seems inclined to report on the fact that is illegal to collect money for a Non-profit that does not exist. And really does no one see a conflict with the fact that the promoters are the same people proposing to form a new non-profit that they will be running. This is especially odd considering the fact that there are a number of well-established charities that are already providing Autism services.
    Alphabetical Listing of Links:
    Advancing Futures for Adults with Autism
    Asperger Syndrome and High Functioning Autism Association
    The Autism Center of New Jersey Medical School
    Autism Family Services of New Jersey
    Autism NJ
    Autism One
    The Autism Program of Illinois
    Autism Science Foundation
    Autism Self Advocacy Network
    Autism Society of America
    Autism Speaks
    The Bureau of Autism Services
    The Cody Center for Autism (Stony Brook Medical Center)
    Community Services for Autistic Adults and Children (CSAAC)
    The Dan Marino Foundation
    Eden Family Services
    Emory Autism Center
    Families For Early Autism Treatment (FEAT)
    Families of Adults Affected by Aspergerís Syndrome (FAAAS)
    Foothill Autism Alliance
    Foundation for Educating Children with Autism, Inc. (FECA)
    Future Horizons Inc.
    GHA Inc.
    The Global Autism Project
    Global Communities of Support (GCOS)
    The Global and Regional Aspergers Syndrome Partnership (GRASP)
    The Hope Foundation for Autism and Epilepsy, Inc.
    International Center for Autism Research and Education
    The Israeli Society for Autistic Children, Inc. (ALUT)
    Marcus Autism Center
    Milestones Autism Organization
    Melmark, Inc.
    National Autism Association
    The New England Center for Children
    New Horizons in Autism
    New York Center for Autism
    Organization for Autism Research
    Paws Four Autism, Inc.
    POAC: Education Leader for the Autism Community
    Princeton Child Development Institute
    Southwest Autism Research and Resource Center (SARRC)
    Rutgers University Douglass Developmental Disabilities Center, Inc.
    Talk Autism
    Talk About Curing Autism (TACA)
    Unlocking Autism
    U.S. Autism and Asperger Association (USAAA)
    YAI Autism Centerifically formed around providing services to Children, Adults and families affected by Autism.
  5. odiedog52
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    odiedog52 - March 28, 2013 1:30 pm
    Inconceivable!
  6. napadeb
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    napadeb - March 31, 2013 10:34 am
    HeretoServe...you hit the nail on the head! They should be donating the Clinic Ole' or many of the other local charities that have lost funding. How stupid do these Bottlerock organizers thnk we are???? I hope to heaven that they loose money on this event. If it's disorganized now, imagine what it's going to be like during the event. Come on people, they are telling people that concert goers can park in Downtown Napa! What about the people that work Downtown!
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