The days of wine and roses are over for JV Wine and Spirits after nearly 30 years in Napa. The liquor store will close in early May, said Chris Vallerga Burns, Vallerga’s vice president.

“The main reason the store is closing is because of the economy,” Vallerga Burns said. “The lease is over and we are going to close the store.”

A new home was not an option for the business, Vallerga Burns said. “Unfortunately, we just don’t have the resources to move.”

Vallerga Burns initially said the closure followed unsuccessful efforts to negotiate a new lease, but withdrew that statement a short time later, saying she had been misinformed.

JV’s landlord, Todd Zapolski, said he would have been happy to continue to have JV as a tenant. “We are not forcing them to close,” Zapolski said Wednesday afternoon. “If they wanted to stay ... it would require a new lease” and those terms had not been negotiated, he said.

“It’s a strong corner; we’d like to find a tenant,” Zapolski said. He would also consider selling the property, he said.

The developer bought the building at Silverado Trail and First Street in 2009.

Vallerga Burns said that Vallerga’s market on Redwood Road is being remodeled and will offer an expanded wine and liquor selection.

Ten employees at JV Wine and Spirits will lose their jobs, she said.

The business, which previously operated at another nearby address on First Street, is almost 30 years old, Vallerga Burns said. “We’re sad. We want to thank employees and community,” she said.

Competition and the recession had cut into sales at JV, she said. “Everybody sells wine and liquor now,” she said. “It’s not like it used to be.”

“We saw a decline in our sales every single year” since the recession began in 2007, she said.

The store will hold a sale after Easter, she said.

In 2009, Zapolski said he acquired the property, which sits across First Street from the proposed Ritz-Carlton resort hotel, for less than $1.8 million.

The one-acre site at 301 First St. was sold by Campos, Campos, Alonzo and Ritchie LLP, according to Strong of Hayden Commercial Real Estate, which brokered the sale.

The corner of First and Silverado is part of the emerging Oxbow District, anchored by Napa Valley Wine Train, Oxbow Public Market, the Westin Verasa resort and the closed Copia food and wine center.

In 2009, Zapolski said he anticipated further development for the area following more flood control improvements, new owners expected for Copia, and a possible Ritz-Carlton resort across the street. “Two to three years from now, that area will be very different,” Zapolski said at the time.

Originally approved in 2008, the planned 351-room Ritz-Carlton resort — a property that includes the former JV site on the north side of First — remains undeveloped.

JV Wine & Spirits has been at the busy corner since 2007. From 1992 to 2007, the parcel was home to a sister business, Vallerga’s Market.

Zapolski is a former partner with Leslie Rudd in the real estate and development firm Zapolski+Rudd. Today, he runs a separate enterprise in North Carolina but has a presence here. He is working on a deal to buy the Napa Town Center.

(53) comments

freddy61
freddy61

Maybe they could rent a portion of another local store and still be succesful.Hopefully that would reduce costs..

garretth37
garretth37

Safeway, Wal Mart, Luckys, Target, Fresh and Easy and all the other stores. I shop either at Fresh and Easy or Val's on Third St. It might had something to do with all the choices you have. A food store would be nice at this corner with a good deli.

freddy61
freddy61

I know many people will not like these ideas but what about a dollar store or a upscale laundromat..Just a thought..

REPUBLICANKID
REPUBLICANKID

[quote]NAPA FATHER said: "Hey lets bring in 2 targets and wallmart. And lets let them sell food, wine, and spirits!! Then we will bring in the rift raft!!!! And all the small stores will go out of business. Wow that's sounds like corporate America..... Keep shopping at these stores..... We will destroy the little people and the middle class!!!!! "[/quote]

Who do you think works at Walmart Target?

kit
kit

Lawlers prices are better than JV for the most part. They also will get you just about anything you ask for if they can. We don't need a bev mo! Lawlers can supply everything JV did. As far as Vallerga's goes, they could use a little better customer service if they want to keep their last store open. Some of the deli workers are just down right rude! I have been a loyal shopper but the attitude has made me decide to shop elsewhere. If you go in the store around closing, they will be shutting the dairy cases before your through shopping. When I questioned it ,the answer was the clerk got off right at closing so she had to do it before. Everyone else was standing in the front and the carts were locked up at 15 min before closing. Just not good customer service

magnum
magnum

I was upset when Vallerga's closed and now this. Hopefully it won't be replaced by a Bank but instead with a 24 HR Fitness gym.

36213621dp
36213621dp

What a loss for Napa residents. I went to JV every week and preferred the service and selection over any other store in town. We need local businesses like this one to avoid being overrun by large chain stores. What's next a Bev Mo? Let's hope not.

Magoo
Magoo

Hey Joe,
I would love to see a scaled down version of your warehouse, maybe then you would have less overhead in rent and stagnant inventory. I sure don't want to spend my money, more of it by the way, at a non local business. If there is any way you could re-shape your business model it would be great,
Thank You,
magoo

NAPA FATHER
NAPA FATHER

Hey lets bring in 2 targets and wallmart. And lets let them sell food, wine, and spirits!! Then we will bring in the rift raft!!!! And all the small stores will go out of business. Wow that's sounds like corporate America..... Keep shopping at these stores..... We will destroy the little people and the middle class!!!!!

reason-ator
reason-ator

[quote]peytonsmom said: "Yes, that's the ticket, be mad at Mr. Vallerga... because it was such a joy for him to close a store the store "[/quote]

To watch what that man was dealing with when he had ALL of his stores open and thriving was humbling. If I had been in his position, I may have wanted to flee far away, yet this man faced the world and kept his people working. Three decades later, I think he's entitled to do whatever he has to do. C'mon.

REPUBLICANKID
REPUBLICANKID

[quote]crooked6pence said: "http://www.pressdemocrat.com/article/20120329/WIRE/120329461/0/FRONTPAGEYeah Napa needs a Best Buy - oh too bad, they're closing 50 of 'em, better luck next time! "[/quote] Thats only one per state I do think Bevmo could make a go at Napa.

peytonsmom
peytonsmom

[quote]pate said: "OMG-I hope someone brings in another grocery store and not one of those super chains! I have been mad at Joe Vallerga ever since he shut down this grocery location."[/quote]

Yes, that's the ticket, be mad at Mr. Vallerga... because it was such a joy for him to close a store the store and disappoint that community. Thats exactly what business owners hope to accomplish - shutting down. Way to go!

crooked6pence
crooked6pence

http://www.pressdemocrat.com/article/20120329/WIRE/120329461/0/FRONTPAGE

Yeah Napa needs a Best Buy - oh too bad, they're closing 50 of 'em, better luck next time!

pate
pate

OMG-I hope someone brings in another grocery store and not one of those super chains! I have been mad at Joe Vallerga ever since he shut down this grocery location. There is no other store on this side of town, especially within walking distance from Alta Heights. Anyone have a business model and in need of a partner?? I'm game for a challenge. Im sure it would be a hit for the 'ole' neighborhood not to mention the tourists that drive by on their way to Berryessa or wine tasting.

catstew
catstew

[quote]REPUBLICANKID said: "Lawlers on Jefferson"[/quote]

Thank you! Will do!;=)

long time napan
long time napan

reason-ator....you need to keep up...the Ritz isn't coming...

reason-ator
reason-ator

[quote]LizzFizz said: "I'm afraid that I can't feel much sorrow for JV--the employees, yes, but not JV. They really shafted the residents of East Napa (especially Alta Heights, many of whom did not have cars and Vallergas was their only shopping center). We supported Vallergas fully, shopping there faithfully in spite of their high prices. "[/quote]

So they faithfully patronized their only shopping center ?

Now that it's gone, you can run down another block and go to the OxBow, and then stop at Copia, and then have the concierge at the Ritz hail you a cab for the ride home.

Sounds like JV figured you guys were taken care of by the dreams and expectations that forced them out. Perhaps they should have waited to see if the water-taxis were operational before they shut down, 'eh ?

What were they thinking ? That people in Alta Heights may have already been going elsewhere to shop ? Other than Napa ?

smuel001
smuel001

[quote]napanfrombirth said: "I did go in there to buy some champagne for a friend in so-cal awhile ago. The store was not very crowded with employees behind counters. No one there asked me if I needed help. I had to ask someone in the back to help me. He did a cursory job. I went to pay for it and after I had paid for it they said they could not ship it in the heat. "[/quote]

This above quote makes me sad. By telling you not to ship in the heat, the worker did the right thing and probably saved you money. you probably had to ask for help b/c they were either A) busy doing other work that running a business requires or B)they were short staffed because they are a smaller store/a mom & pop & can't afford a million workers.

I loved JV & yes somethings were $$$ but other things were a good deal. They also had lots of cool tastings that ranged from 5-20 $, i just wish they advertised better and had a presence in social media to remind people they existed!

boise1
boise1

Of course the owner does not want to renew the lease..The land will be sold for a mint..

Vinobobareno
Vinobobareno

There goes another "Little Man" lost to the big box stores. It was the little man who built this town. Not the big box stores.

REPUBLICANKID
REPUBLICANKID

[quote]catstew said: "Wow, we always order our kegs from them;=( what other local business has them? "[/quote]

Lawlers on Jefferson

DJHombre
DJHombre

I'm going to miss JV. Been shopping there since I became of age in 2001.

This leaves the Valley without a BevMo type warehouse... and that's a scary notion. This all but assures that the City will continue it's strive for a Mini-Fairfield by luring in the liquor giant.

REPUBLICANKID
REPUBLICANKID

[quote]ruralresident said: "Mom and Pop's cannot survive corporate chains. The Vallerga's businesses are just the most recent victim. In their hay-day, before the corporate chain takeover, Vallerga's had at least one store in Vallejo, as well. All the money stays local when your proprietors are local.Soon enough, when you go shopping you will have nothing but corporate chains to choose from, all selling the same second rate stuff made in another country. You will take your coffee break at a corporate coffee house who will not sell fair trade coffee (correction, Starbucks does serve it one day a month! just so they can claim they serve it).And all of those corporate $'s leave the area. Oh, yes, there are very good reasons to protect our local business from being destroyed by corporate chains. Be careful what you wish for "[/quote]
Safeway in Napa Pre dates Vallerga's. Vallerga's was and is 10% to 15% more there redwood road store will cloce in the next few years

long time napan
long time napan

Get with it folks...you keep referring to the Ritz...ummm, haven't
you kept up? The Ritz isn't coming....

Some other chain maybe sometime in the future....

As for JV oh yes, a neat little store as Vallergas was before it and Food Fair before it...but it has always been a tick higher than the big stores. Big families have to by bulk and budget and it just doesn't work.

Sorry to see them go and I am really going to be upset if it becomes an eyesore as some of the other buildings are in the area.....Would you want to finance a Ritz with all the old and
and dilapidated buildings surrounding the area as well as having to drive pass them to get to that site?

Look at that long since abandoned gas station across the street along with the bar that is boarded up....The old A&W...oh ugh...

Paddy
Paddy

I've been shopping at JV for 20 years. I think they once had some of the best deals in town before Targets and WalMart were built. They always had the best selection of local wines. As a neighbor of theirs it's very disappointing to see them leave (they'll be missed). If the Ritz is built across the street there is a great opportunity to establish a good wine shop at that location. I see it being packed with tourists buying diverse Napa wines and having them shipped home.

LizzFizz
LizzFizz

I'm afraid that I can't feel much sorrow for JV--the employees, yes, but not JV. They really shafted the residents of East Napa (especially Alta Heights, many of whom did not have cars and Vallergas was their only shopping center). We supported Vallergas fully, shopping there faithfully in spite of their high prices. We were always impressed with their high-quality of food and their fabulous deli. The market was always full of customers and the staff was so friendly; it was such a pleasurable experience. I even went there on the last day and both customers and staff had tears in their eyes as we were saying good-bye. We felt that it was a two-way street and we were supporting them and they were supporting us. We felt totally dismissed when they closed Vallergas and that there was no consideration for all the years as loyal customers. JV, what goes around, comes around. Karma, Baby!

winemd
winemd

When the location was a grocery store I shopped there frequently, and sometimes at the one in River Park. However, I am not willing to drive across town to the one on Redwood on a regular basis, so Raley's gets most of my business now. I also shop at Fresh and Easy sometimes now that they are open.

I haven't shopped at JV much.

Joe B
Joe B

My wife still goes across town to Vallergas, she’ll be a loyal customer till it closes. JV will be missed I go there at least once a week. Premium wines, personal service Backroom has taken some business. Take a risk cheap wine, Trader Joes. Hard liquor, Lawler’s hard to beat prices. Walmart, who goes there for wine and spirits, ok a couple people, whoever they are?

post-it
post-it

I used to spend money there when it was a grocery. When they changed the format to a liquor store, I went elsewhere.

VineBuzz
VineBuzz

JV has a reputation for knowledge and customer insight that you will not find in many other places. It is because of those abilities and expertise that I often discovered favorites here, like the Eight Arms Syrah - Stagecoach Vineyards, and many more too numerous lo list here. Whatever the other problems might have been, it's sad to lose this outstanding community beacon.

ruralresident
ruralresident

Mom and Pop's cannot survive corporate chains. The Vallerga's businesses are just the most recent victim. In their hay-day, before the corporate chain takeover, Vallerga's had at least one store in Vallejo, as well. All the money stays local when your proprietors are local.

Soon enough, when you go shopping you will have nothing but corporate chains to choose from, all selling the same second rate stuff made in another country. You will take your coffee break at a corporate coffee house who will not sell fair trade coffee (correction, Starbucks does serve it one day a month! just so they can claim they serve it).

And all of those corporate $'s leave the area.

Oh, yes, there are very good reasons to protect our local business from being destroyed by corporate chains. Be careful what you wish for if you are one who believes that the market can regulate itself.

entity
entity

Oh, that's too bad. I think they're the biggest store in town with a tremendous selection, and they carry a few of things in the liquor section I haven't been able to get elsewhere. I can barely find a bar in Napa that will(or is even licensed to) serve a stiff drink, and now I'm running out of places to get booze and mix it myself? Lame.

catstew
catstew

Wow, we always order our kegs from them;=( what other local business has them?

reason-ator
reason-ator

[quote]clinton said: "... Well you can cry all the way to Walmart."[/quote]

Bummer. I don't go to WalMart.

You seemed to know exactly where everybody shops. Why didn't you know that I don't go to WalMart ?

markur
markur

I think that Vallergas should have looked at possibly selling the JV Wine Store to someone that would be willing to Keep a wine store of that magnitude in Napa. Many locals came in to get eggs and milk and now have no place to go but the big grocery chain. Not sure this was thought through. JV is a brand and to throw it away without even trying is just plain wrong.

markur
markur

[quote]napanfrombirth said: "I went to pay for it and after I had paid for it they said they could not ship it in the heat. It was not a pleasant experience and I felt that I was a red headed step child with the terrible customer service. It is not wonder they are closing. I never went back again after that fiasco. In this economy you have to be at your top level of customer service. I am sad to see any business close. "[/quote] Having worked at JV I found that we went out of our way to provide the best customer service. Having shipped a lot of wine I know that you can't ship wine in the summer as it will explode in the overheated UPS trucks. If you are willing to pay Next day Air thats an expensive option that you have.

NapaNose
NapaNose

I spent a fortune at that store when it was Vallergas, but when they abandoned the east side and left us with no grocery store, I shopped at Brown's Valley, further but they, at least, appreciated my business. I continued to shop regularly at JV though. Perhaps the better plan would have been to reconfigure the grocery store to include both it and JV, chances are they would still be in business. sooo, now I'm finished with the Vallergas brand. Hopefully, we can get a grocery store for the east side of town.

winelink
winelink

I love the selections at this store and the helpful folks that work there. I hope to see them when the wine department at Valargas market expands, I will always be a loyal fan of Valargas Market. Thank you for providing us Napkins with 30 years of service!

napanfrombirth
napanfrombirth

I did go in there to buy some champagne for a friend in so-cal awhile ago. The store was not very crowded with employees behind counters. No one there asked me if I needed help. I had to ask someone in the back to help me. He did a cursory job. I went to pay for it and after I had paid for it they said they could not ship it in the heat. It was not a pleasant experience and I felt that I was a red headed step child with the terrible customer service. It is not wonder they are closing. I never went back again after that fiasco. In this economy you have to be at your top level of customer service. I am sad to see any business close.

PercussionQueen7
PercussionQueen7

[quote]clinton said: "This is a classic example of too little too late. All of the prior commenters express sadness that JV and previous Vallergas markets had to close. Yet how many of them actually supported them? Most probably shopped at the supermarket chains or even the super stores that now have added groceries to their repertoire. We often succumb to convenience and cry when local businesses shut their doors. Well you can cry all the way to Walmart."[/quote]

Whoa there. They have specialty market prices. If I could afford to shop there I would, but some of us are on limited incomes. I would go there for things I couldn't get elsewhere in the valley, but ultimately I can't afford the premium prices on a regular basis. More power to you if you can afford it, but like I've said in other comments, the average joe can't afford to pay the Napa premium prices.

napalicious
napalicious

I am so bummed to hear this!! They had such an amazing selection - especially when I'm in need of wine packaging or I want to take something to a party that no one has had yet. So disappointed. Wish they could stay till the new hotel is built - maybe that will help!

ROSETHEB17
ROSETHEB17

I wish they would stay.. that is the only place i buy my stuff at.. Its only down the street from me.. Please rethink of staying..

clinton
clinton

This is a classic example of too little too late. All of the prior commenters express sadness that JV and previous Vallergas markets had to close. Yet how many of them actually supported them? Most probably shopped at the supermarket chains or even the super stores that now have added groceries to their repertoire. We often succumb to convenience and cry when local businesses shut their doors. Well you can cry all the way to Walmart.

PercussionQueen7
PercussionQueen7

Vallerga's has gone from three stores - to two - to one. And now their sister business is going... I wonder if the market itself will be next. I missed it when it closed in River Park - it was nice to be able to get a good sandwich not far from the college.

REPUBLICANKID
REPUBLICANKID

Besides the fact the place becomes a "Lake every 5 or 10 years for about a week. I think the original supermarket was far better for the area. I sadly see a mexican food market or a furniture store on it's way in. Please Mr Landlord get a new lease ASAP Or you will need to rewire and replumb the Building.

Napa
Napa

The old Food Fair Market building. A era has passed. Wonder if it will be bulldozed also. Ending yet another chapter in Napa's colorful historic past!

imantycris
imantycris

I wish they had left well enough alone and kept it a market. I shopped there all the time before it became a wine store. The store was always busy and during peak hours the parking lot was jammed. Now I have to drive 3 times as far to a full service grocery store.

I was especially sorry to see the deli go and told "old" Joe himself how many people were upset that it closed. I heard one story (from a Vallergas eemployee) that keeping the deli part would mean that the entire store would have to be unionized. The deli was a major draw so it might have been better to break down and have a union store.

Savannah
Savannah

This is Chris Burns from Vallerga's Market/JV Warehouse. I want to be clear that the Landlord at our location of JV has been nothing but gracious to us. I mispoke about a future lease being unavailable - I did not have correct information. We are unable to continue to operate successfully in the current economy and going forward would not be possible with a new lease. My apologies for any misunderstanding.

markur
markur

Having worked at JV I am very saddened by this. Doesn't make sense why JV couldn't stay at that location until the Ritz made formal plans. Why couldn't they move back into the old vacant building? The overhead at JV is not nearly that of Vallergas as we weren't paid Union wages. I believe JV was more profitable based on product. A unique place for wine that Napa really needs. I would hope someone could press the owner of the property on why he wouldn't renew the lease? I'm thinking that he wanted to raise the lease rates beyond what was sustainable for JV to stay in business. There is nothing like JV in the Napa Valley. I would say its the best wine selection in the Northbay at hard to find prices.

IMO
IMO

Yep, super sad. A sign of the times.

fmmt47
fmmt47

Sad they are closing, it's a great store with a huge selection.

glenroy
glenroy

Very sad….few places around here have such a dedicated staff…

SouthNapa
SouthNapa

Wow, very sad. I had the pleasure of working with the folks at JV as a vendor and it is very sad that they are having to shut their doors. Best wishes to all the fine folks at JV on their future endeavors.

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