After more than three decades, the RockNapa music festival brought back the music to the Charles Krug Winery. Back in the 1960s and 1970s, the winery was home to the historic August Moon Concert Series. This summer, as part of RockNapa, there will be two-day music events, one held July 18-19 and the other on Aug. 15-16.
The two festivals will pair music with wine, artisan beers, food creations from local Bay Area food trucks and from local chef Cindy Pawlcyn, and creations for sale from local artists.
More than 1,000 locals and visitors attended the first event. “We are thrilled to partner with Charles Krug Winery in bringing together and showcasing the finest Napa Valley has to offer,” said Ray McKewon, president of Xceptional Music Co., which produced the event. “We offer an upscale blend of music, wine, food and art. The audience was blown away by the experience, and we anticipate a significant increase in attendance for August.”
In reference to the inevitable comparison with BottleRock, McKewon said the demographics are different. “BottleRock sought and got a younger, fist-pumping crowd. Our crowd is a more affluent crowd. People who come to our festival buy wine, stay in hotel rooms and attend fancy restaurants.”
Among indie and classic rock artists at the event were Cherry Poppin’ Daddies, ukulele performer Taimane Gardner and indie artist Erick Macek. Among performers Aug. 15-16 will be Grammy-winning artists Blood, Sweat & Tears and the Robert Foley Band, led by the local winemaker.
Fifteen local wineries participated in the festival. VIP ticket holders tasted a selection of wines and auctioned wines and tours at local wineries, including Charles Krug, Vineyard 29, St. Helena Winery, Screaming Eagle and others. Proceeds from the auction went to support the chambers of commerce of Napa, St. Helena, Calistoga and Yountville.
“Partnering with the four neighboring chambers of commerce is exceptionally beneficial to the community and the festival, as well as to chamber members,” said one of the event organizers, Rick Caras of the Xceptional Music Co.
For the August event, 14 wineries will pour and auction their wines or offer private tours and tastings. A special donation from Harlan Estate will be auctioned as well. For tickets, visit RockNapa.com.