Amy Carabba-Salazar, a former broadcast news anchor and journalist with a background in marketing, has been appointed CEO/president of the St. Helena Chamber of Commerce, effective Oct. 18.

“Amy Carabba-Salazar is a renowned journalist with an extensive background in communications and a track record of implementing successful marketing campaigns,” said Marcus Marquez, the chamber’s board chair. “I look forward to working with her to help St. Helena’s local businesses thrive year-round.”

Carabba-Salazar replaces Pam Simpson, who left the Chamber in August after six years as CEO/president.

According to the Chamber, Carabba-Salazar will be responsible for expanding digital resources for community members, strengthening Chamber operations, increasing membership, managing the flow of visitors, and driving marketing initiatives.

“I’m excited to join such an amazing, historic community,” Carabba-Salazar said in a statement. “St. Helena is truly the heart of Napa Valley, with an incredible variety of wineries, restaurants, hotels and shops, many of which are multi-generational family businesses. My goal is to build genuine relationships and support sustainable economic growth through targeted, creative approaches to achieve tangible results for businesses.”

Carabba-Salazar spent more than 12 years as a TV news anchor in markets such as San Diego, Las Vegas and most recently Sacramento with ABC News 10.

“Her role as an award-winning journalist expanded outside of the television studio after she was hired to help market and promote local businesses,” the Chamber said in a statement. “Additionally, for more than two years, she served as communications director in the social media world, where she was responsible for creative direction, brand management, product launches and campaign strategies.”