Hotels, tourism continue Napa boom in 2017
Vineyards have defined the Napa Valley’s identity for decades, but the tide of tourists arriving to partake of their fruits has in recent years become, more than ever, not only at the core of the county’s identity but its checkbook.
The numbers from local hospitality businesses made that fact plainer than ever in 2017. In the 12 months that ended June 30, Napa County hotels rang up a record $408 million, up 7.8 percent from the year before. Lodgings also continued their uninterrupted march upmarket as the average room rate jumped more than 5 percent to $316 a day, according to Visit Napa Valley.
It added up to a continued swelling in the ranks of wine country tourists, as the number of annual visitors to the county hit 3.5 million in 2016, the agency reported.
The appetite for hotel rooms showed no signs of ebbing in 2017. By late November, downtown Napa saw its newest vacation showpiece open its doors – the 183-room Archer Napa hotel, a five-story First Street edifice of brick, metal and glass that will be paired with a revamped First Street Napa shopping arcade next door. Within the Archer’s walls is Charlie Palmer Steak, another in the city’s growing roster of fine-cuisine establishments that have come to define the valley nearly as much as its wines.
Upvalley, the 68-room Alcobas Napa Valley resort opened in the spring in St. Helena, while Calistoga has two luxury developments in progress: a Four Seasons development on the site of Silver Rose and Calistoga Hills.