Wildfires caused $17 million decline in hotel revenue
Napa County hotel and lodging properties lost a total of $17 million in revenue over the past several months as a result of the October wildfires, Visit Napa Valley reported.
For the calendar year 2017, hotel and lodging revenue in Napa County rose just 0.1 percent — from $396.1 million to $396.4 million.
Occupancy declined 1.9 percent, from 72.9 percent to 71.5 percent. The average daily room rate dipped just a few cents, from $310.92 a room to $310.25.
“The shortfalls in October and November are what made the calendar year flat for revenue,” said Catherine Heywood, director of operations and community relations for Visit Napa Valley.
Until that time, lodging revenue was ahead of the prior year by over 5 percent, she noted.
November lodging revenue was down 4.1 percent over last year, with occupancy was down 1.5 percent.
In December, the average daily room rate was down 3 percent year-over-year. However, occupancy was up 6.8 percent and revenue up 9.2 percent.
Some of the revenue loss can be attributed to rooms provided for fire evacuees and first responders for free or at a discount, Heywood said. The combined value of those rooms is estimated at $3.4 million, Visit Napa Valley reported.
The wildfires, which began Oct. 8, had their greatest impact on hotels in October when revenue in Napa County dropped a reported 36 percent, compared to the same month a year earlier.