Details for Retail House - Ad from 2019-07-07

A speciAl section guide to senior living
➢ Baby Boomers make up roughly 26% of the U.S population at around 77 million,
possibly the largest generation in American History
➢ Over the next 18 years, 10,000 Baby Boomers will turn 65 every day
➢ Baby Boomers control 70% of all disposable income in the U.S, about $7 trillion of
wealth
➢ Over the next 20 years, Baby Boomers will inherit around $15 trillion.
➢ The majority of Baby Boomers are more loyal to store brands than name brands
➢ Based on a study, only 5% - 10% of Boomers are targeted by marketing efforts.
➢ This generation accounts for approximately 40% of total consumer demand.

A few fActs About nApA county’s bAby boomers
According to the Napa County Workforce Investment Board (9/2010), over the next
10-20 years the percentage of seniors in the population will increase as the baby
boom generation ages with the last of the baby boomers turning 65 in 2029. Unless
there is an influx of younger workers, the age distribution of Napa County will begin
to reflect an older and somewhat slower growing population that does not require
significantly high rates of net new job growth to keep pace with its population growth.
As the baby boom generation retires replacement jobs will open up opportunities for
younger workers in addition to the new jobs that are created.

publisHing tHursdAy, July 25, 2019 in
tHe nApA vAlley register, st. HelenA stAr
And weeKly cAlistogAn.
Reach over 31,500 readers in Napa County by advertising in this special section. Your
message will be seen in the Napa Valley Register, St. Helena Star and the Weekly
Calistogan.

Advertising deadline: Friday, July 12, 2019

For more information and space reservations, call

(707) 256-2228

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