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10 Questions: Napa auto sales manager has the keys to success
10 Questions | Joseph Pena, Hanlees Napa Chrysler, Jeep, Dodge, Ram

10 Questions: Napa auto sales manager has the keys to success

Joseph Pena

Joseph Pena is the General Sales Manager at Hanlees Napa Chrysler, Jeep, Dodge, Ram.

Joseph Pena is the new general sales manager at Napa’s newly built Hanlees Napa Chrysler, Jeep, Dodge, Ram.

However, he’s far from new to the auto business. Pena has spent the past 23 years in the industry.

“I’ve always been a car person,” Pena said.

And working in sales seems to fit him naturally as well.

“I like talking to people,” he said. “Everyone’s a stranger until you meet them.”

1. What was your childhood ambition?

To be successful. Didn’t know what I want to be or do. I know I never said I wanted to sell cars LOL, but it’s what I do and I take pride in knowing I am good at what I do.

2. What was your first job?

Work in a video store in Vallejo (called) Crown Video when I was in the 7th grade Friday nights and Saturday/Sunday.

3. What job would you like to try/not try?

Try: Stand-up comedy.

Not try: Politician.

4. You’re new to Napa but what’s something you’ve already noticed about local car buyers?

They seem to have more discretionary income. We get a lot more cash buyers here, more than I’ve seen in years.

5. What’s your favorite kind of car at your dealership?

I like that we still sell muscle cars (like the Challenger and Charger). Inventory is low (right now) but I’ve got a bunch of stuff on order.

6. What’s one of your best sellers?

The Challenger or Charger SCAT pack (the brand’s beefed-up muscle car). They look good. They sound good.

7. If you could change one thing about the auto industry, what would it be?

The business has been the same for so long but one thing would be the stereotype car salespeople have. For the most part, we are all nice people doing a public service.

8. What is the biggest challenge the auto industry has faced?

The big housing market bust that needed government help to keep the car business. And getting the customers feeling okay about buying again.

9. What do you drive?

I drive a Dodge Durango, and we have an Acura, BMW and Camry.

10. What is one thing you hope to accomplish in your lifetime that you haven’t yet?

Financial freedom.

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Business Editor

Jennifer Huffman is the business editor and a general assignment reporter for the Napa Valley Register. I cover a wide variety of topics for the newspaper. I've been with the Register since 2005.

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