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Samantha Sheehan founded POE Wines in 2009 after being inspired by the wines she tasted in the Burgundy and Champagne wine regions.

POE produces traditional Champagne method sparkling wines, rosé, chardonnay, pinot noir, and a nouveau from pinot noir, which is a wine that is made and released in one year.

This spring, POE teamed up with Farella Vineyard and Forlorn Hope to open a collective tasting room called Outland Wines at 920 Franklin St.

1. Which three people would you most like to have dinner with?

Erin Martin of Erin Martin Design in St. Helena.

David Bowie.

Coco Chanel.

2. What was your first job?

I taught horseback riding at a camp in Los Angeles when I was in middle school.

3. What’s the worst job you ever had?

Filing away film in the vault at Paramount Pictures. I spent my summer in 45-degree temperatures while my friends spent their summer at the beach. At least the job “sounded” cool.

4. How did you get into the wine industry?

Mark Herold was running a custom crush facility in Napa and I was hired to help in the cellar. He is a great winemaker and I learned a lot from him in the beginning.

5. What is the biggest challenge your business or industry has faced?

Mother Nature.

6. What’s on your to-do list?

Make world-class sparkling wine, turn my vermouth project into a household name and go to Africa.

7. Who do you most admire in the business world?

My husband, Michael McDermott, for sticking by his principals for nearly two decades as a designer and eventually becoming one of the most successful label designers in the business.

Also, Elon Musk for coming back from the brink of multiple failures and thinking impossibly far outside the box.

8. If you could change one thing about the wine industry, what would it be?

I would make all of the insane state by state compliance go away and make it a universal process.

9. What’s something people might be surprised to know about you?

I love country music.

10. Who’s your favorite country music artist?

Garth Brooks.

Sheehan can be reached at 707-227-1277. Outland Wines is located at 920 Franklin St. in Napa.


Business Editor

Jennifer Huffman is the business editor and a general assignment reporter for the Napa Valley Register. I cover a wide variety of topics for the newspaper. I've been with the Register since 2005.