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A touch of tech: Bringing the wine business into the 21st century

A touch of tech: Bringing the wine business into the 21st century

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An industry that ebbs and flows by the grace of Mother Nature, the wine business leans on the tenacity of winemakers, production crews and viticulturists to produce world-class wines. Wines driven by hours of dedication, calling for a systematic approach to business operations.

Though sophisticated and unparalleled in many ways, the wine industry has traditionally used spreadsheets and primitive planning tools to organize their daily operations.

Shawn Zizzo, president of VinoEz, wanted to change that.

He created a platform that brings the old-fashioned business into the modern era.

Solving business problems with technology, Zizzo created a planning and scheduling web application providing clients with a central hub for tracking, scheduling and planning harvest, blending, barrel work, bulk wine distribution and cellar operations.

“In 2004, I came into the valley consulting for Beringer. I had been in supply chain planning most of my career and was new to wine,” he said. “Once I learned more about the industry and understood the process, I was hooked.”

“Compared to other consumer projects,” he said, “I found the technology and planning tools were far behind. 16 years later, the industry is still not moving as fast as it should. Everything ties back to harvest, which drives all business decisions. There is so much administrative work businesses have to account for. Things become complex quickly. If we can provide tools to rise above the paperwork, I take pride in that.”

A code enthusiast, Shawn developed VinoEZ in 2013, shifting from a consultant to a software provider overnight. Offering functionality, VinoEZ provides tools, solving problems one client at a time

“The code is the magic,” Zizzo said. “Developing code is an artform. I believe that. I look at it as I do music, something that I am equally passionate about. I can get lost in it. I’m driven by problem solving. There are so many ways to do it. I love the creative process.”

Today, VinoEZ spans the globe. Growing from one employee to 10, Shawn has created a niche within the wine industry. With the support of his wife, Andrea, and son, Enzo, Shawn’s dedication to his family and to the wine industry is an inspirational tale of passion, ingenuity, and love.

“VinoEZ has been an amazing opportunity. I enjoy helping people and providing a solution. I love the ability to spend time with my family and being the dad and husband I want to be,” Zizzo said.

Info:, 707-266-8795


Experts believe that red wine can have a number of important health benefits when it is drunk in moderation. Red wine contains a lot of polyphenols, which have antioxidant properties and can improve cardiovascular health. Polyphenols also have anti-inflammatory properties that can contribute to better brain health. The compounds in red wine can increase levels of good cholesterol while lowering that of bad cholesterol. One study found that drinking wine had a positive effect on bone mineral density in both men and women. However, it is important to note that excessive drinking can have a negative effect on bone function and brain health. Experts recommend that women consume at most one five-ounce glass of red wine a day. Men can consume two glasses. If you do not already drink, it is not advised to start drinking wine solely for the potential health benefits. Polyphenols can also be found in grapes, nuts, and dark chocolate, so you can still get their benefits without drinking wine


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Michael Mondavi lifted a glass of a fine red wine, poured in a hefty slug of ice wate and took a sip. It was the start of his keynote speech at an international wine marketing conference and his topic was the demystification of upscale wines.

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