The campaign is utilizing five video interviews with Napa locals focused on the destination’s main pillars including world-class lodging, dining, wine tasting, outdoor activities and public art. The goal of the campaign is to showcase the enhanced safety measures businesses are taking to inspire safe getaways for when visitors are ready to travel again.
“We know traveling during this time can bring up safety questions and Downtown Napa has the answers,” said Reynaldo Zertuche, chairman of the City of Napa Tourism Improvement District.
WATCH NOW: When Will It Be Safe to See Vaccinated Loved Ones?
Photos: Check out these new retail stores now open in downtown Napa
C’est La Paire now open in Napa
The Bennington Napa Valley
Copperfield's moves downtown
Shoppe Twelve and Shoppe Twelve Girl
Lusine and Arthur Hartunian of Napastak
Milo and Friends
Habituate at First Street Napa
Honey Whiskey Boutique
Honey Whiskey Boutique
Tay & Grace
Catch up on Napa County's top news stories
In case you missed it, here is a look at the most-read stories on NapaValleyRegister.com.
When Bobby Solis opened Pancha's in 1982, the bar was one of many. It outlived its competition, survived fires, floods and earthquakes. Now it…
One of American Canyon's niches in Napa County's wine world is providing room for refrigerated wine warehouses, with another on the way.
The Napa school district explores options for closing a middle school campus and possibly shifting its dual-language immersion program.
In true millennial style Napa Valley resident Sarita Lopez writes books, has her own cactus water company and is part of the leadership of Nap…
Want to live in downtown Napa? These new homes in the city center range from $779,000 to $1.6 million.
At age 21, St. Helena High School graduate Cristian Maldonado has launched his own catering business, earned a real estate license, and wants …
Set to open officially at the end of March, the restaurant is now serving hotel guests and others who drop in during a soft opening phase for …
Chris Lemley, a high school dropout, found the support and encouragement to succeed at Napa Valley College.
A community of homeless Napans are living in RVs and other vehicles in a parking lot in North Napa. What's going on?
You can reach reporter Jennifer Huffman at 256-2218 or email@example.com