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Biz Buzz: Downtown Napa launches "Do Napa, safely" campaign



Downtown Napa (DoNapa) announced the launch of its newest brand campaign ‘DoNapa Like a Local, Safely’ as the destination begins to safely welcome nearby travelers back to the area.

The campaign is utilizing five video interviews with Napa locals focused on the destination’s main pillars including world-class lodging, dining, wine tasting, outdoor activities and public art. The goal of the campaign is to showcase the enhanced safety measures businesses are taking to inspire safe getaways for when visitors are ready to travel again.

“We know traveling during this time can bring up safety questions and Downtown Napa has the answers,” said Reynaldo Zertuche, chairman of the City of Napa Tourism Improvement District.


WATCH NOW: When Will It Be Safe to See Vaccinated Loved Ones?

When Will It Be Safe to See Vaccinated Loved Ones?. Despite the fact that the vaccine is a step toward normalcy, it will not eradicate the coronavirus just yet. Here are a few reasons to hold off on reuniting with friends and family and when you may be in the clear to see them. While the vaccinated person won’t get sick, it may still be possible for them to spread the virus and infect others. The vaccine trials only looked at symptomatic cases, so its efficacy against asymptomatic cases remains unknown. Vaccinated individuals should continue to wear masks. If you do decide to see a vaccinated loved one, be sure to wait a couple weeks after they receive their second dose

Photos: Check out these new retail stores now open in downtown Napa

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Business Editor

Jennifer Huffman is the business editor and a general assignment reporter for the Napa Valley Register. I cover a wide variety of topics for the newspaper. I've been with the Register since 2005.

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