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Biz buzz grapes

Biz Buzz grapes

WineDirect and Tock announced a partnership to integrate software systems "to improve hospitality and sales at wineries throughout North America."

Tock’s reservation system and WineDirect’s direct-to- consumer software will combine "to provide better hospitality to millions of wine drinkers, whether on a visit to their favorite vineyard for tastings and tours, or making a purchase from home," said a news release. 

“Tock’s focus on facilitating high-quality hospitality and customer experiences align closely with WineDirect’s philosophy and made them the obvious partnership choice," said Joe Waechter, president and CEO of WineDirect.

The integration between Tock and WineDirect will enable clients to "leverage deeper customer insights, improve efficiencies in the tasting room, reduce no-shows and increase direct-to-consumer sales," said the release. 

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