'All in' for fire relief

'All in' for fire relief

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The Executive Room Barbershop at 1504 Main St. in Napa will be open this Monday, Sept. 21, and will donate 100 percent of the day’s proceeds to the Valley Fire Relief Fund. That’s 100 percent, as in every dime they make, not just net profit or after salaries are paid, but everything.

And here’s the kicker – you tell them how much you want to pay for your haircut. If you can only afford to donate $10, then that’s all you pay. If you can donate $1,000, pay that. If you don’t need a haircut but still want to donate and thank the barbers, stop in and add it to the donation can. It will get in the right hands.

Executive Room owner Steve Pierce said the idea to do something came from Al Guerrero, a barber student working at the shop. He asked Pierce what they could do to help and the two came up with this idea. The Executive Room is normally closed on Mondays, so it meant that barbers would not only be donating their time and talents, but giving up a day off. When Pierce discussed it with his partner, Robert Alvarez and the other barbers, Shawn Manriquez and Mike Perkins, the guys didn’t even blink. “They immediately said ‘Yes. We’re all in,’” said Pierce.

The Executive Room recently celebrated five years in business. Walk in and it feels like you are walking back in time, into a vintage barber shop from the 1950s. The chairs, cabinets, even the strap used to sharpen razors are all there. The shop is immaculate – spotlessly clean and well appointed. Pierce recreated the kind of shop his grandfather, himself a barber, operated. In fact, one of the chairs and the cabinets came from his grandfather’s first barbershop.

But the Executive Room also reflects Pierce’s generation. Take a closer look and you’ll see art and other evidence that speaks to today.

The shop is busy from the time they open at 9:30 a.m. until 6 p.m. Tuesday through Saturday. Pierce and his partner Alvarez are two of the four full-time barbers on-hand. Drop in anytime, or make an appointment by visiting executiveroomnapa.com.

More ways to give…

Many are joining in to help. Filippi’s Pizza Grotto at 645 First St. is hosting a Dine and Donate, Tuesday, Sept. 22, with 20 percent of proceeds being donated. The Roost, at 1407 Second St., is donating 25 percent of all weekend sales this weekend and next. Cake Plate is donating 15 percent of Saturday and Sunday sales, including on gift certificates purchased. At least two hotels, The Napa River Inn and the Meritage, have donated rooms for those displaced by the fire.

Donate during Oktoberfest…

Oktoberfest is today, Saturday, from noon to 6 p.m. Enjoy all the fun, and stop by our booth to make a donation that will also support those affected.

See you downtown!

Craig Smith is the executive director of the Downtown Napa Association. Reach him at 257-0322 or craig@donapa.com.

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