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Craig Smith

Craig Smith is the executive director of the Downtown Napa Association.

J.L. Sousa/Register

After 24 years, Cheryl Richburg is retiring, and Napa Valley Traditions is closing shop. Traditions’ final day is Feb. 16. Everything, including furniture used for displays, is at least 50 percent off.

Since 1976, the corner of Main and Pearl has been home to women-owned businesses.

Richburg and a partner bought the existing business in 1993, and she took sole possession in 1995, renaming it Napa Valley Traditions to reflect years as a coffee and gift shop, and to introduce Napa related products. Under Richburg’s eye, Traditions became known for its unique Christmas items.

“We’ve had a wonderful time for the past 24 years, but the time comes for all good things to end,” said Richburg.

“We appreciate the loyalty from our customers. You brought smiles to our faces, and we hope we did the same for you. And even though it won’t be at Traditions, we hope to see you around Napa.”

On point…

Shawn Dougherty created Sidestreet Napa, facing the river in the Riverfront Building at 760 Main St., as two businesses – a retail shop open to the public, and an exclusive, private members-only cigar and business club.

The private club is an homage to Dougherty’s grandfather, an airline pilot in the 50s and 60s.

“My grandfather loved the ‘Glory Days,’ when people would dress up to go out or entertain,” said Dougherty.

Growing up, Dougherty ate breakfast with his grandfather almost daily, listening to stories from that era, while Sinatra, Dorsey and Big Bands played on the stereo.

An open letter to his grandfather, mounted at the entrance to the private club, perfectly describes what Dougherty wants the club portion of Sidestreet to be.

The retail part of Sidestreet Napa emphasizes, in Dougherty’s words, “the relaxed side of my personality.” He is in the shop most of the time, and in the almost four years he’s been in business, he gathers feedback from his customers and buys accordingly.

“We carry Salty Crew and COVA tee shirts, just to name two.”

The premium, ring spun cotton shirts as well as blends are themed for surfing, fishing and other outdoor activities and sell for as little as $25.

He also carries silk blend button-ups from Toes on the Nose, flannel shirts, Maui Jim sunglasses, and more, all of unsurpassed quality at prices that are affordable.

Feedback from Bottlerock customers helped shape his offerings.

“Here in Napa, it’s warm and sunny most of the year. Customers want sunglasses, flip flops, hats, and natural sunscreens.”

Dougherty constantly thinks about what to carry for the man who has everything.

“We’ve got survival kits, first aid, flasks in aluminum tubes from VSSL, exotic wooden watches, and we’re the only area provider for Baxter shaving and grooming products.”

Customers like having Dougherty in the store. He is open Tuesdays through Saturdays to the public and by appointment on Sundays and Mondays to provide private, personal service. For more information, visit

See you downtown!

Craig Smith is the executive director of the Downtown Napa Association. Reach him at 257-0322 or