Janet Peischel is a writer, Internet marketing expert, and the owner of Top of Mind Marketing.
Today’s impatient audiences demand pictures—we want high-quality, high-resolution photos, infographics, charts and screenshots—to help tell a story.
I’ve noticed that even the holdouts have started including emoji (those little smiley faces or other images) in personal texts and emails.
Mark Zuckerberg spent most of last quarter mired in controversy for indiscriminately sharing millions of Facebook users’ account details with third-party vendors.
I suggested to one of my clients that we create infographics for several fairly complex processes described on our website.“Great idea!” was the response.
One of my clients, a CPA, had been doing a good job of managing his own marketing program. But as his business grew, he found that he didn’t have time to develop and execute a strategic plan.
Have you ever been reading an article online and suddenly noticed an ad for the same pair of shoes you were looking at on the Nordstrom site just minutes before?
With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers.
I encourage my clients to develop case studies and post them to their websites, social media and anywhere else where they have a forum.
This case study describes how one small business owner in the Napa Valley used two simple online tools to significantly increase his revenue.
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