Janet Peischel is a writer, Internet marketing expert, and the owner of Top of Mind Marketing.
Have you ever been reading an article online and suddenly noticed an ad for the same pair of shoes you were looking at on the Nordstrom site just minutes before?
With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers.
I encourage my clients to develop case studies and post them to their websites, social media and anywhere else where they have a forum.
This case study describes how one small business owner in the Napa Valley used two simple online tools to significantly increase his revenue.
During the holidays, I always think about Santa Claus and what a huge job he has every year picking out and delivering the right gifts to the right kids.
I’ve been working with several real estate agents to help them create more distinctive brands and develop digital media strategies.
A longtime client recently called me with a few questions about his website, which was old and dated, and included poor-quality images and indifferent content.
These days, we’re all marketers. We’re constantly being assaulted with clever, new ways to engage our audiences.
Unless you’ve just emerged from Sleepy Hollow, you know that the marketing landscape has changed dramatically. These days, everyone’s a marketer.
I’ve been working with a client for a little more than a year now, writing a weekly blog and a monthly newsletter.
I became a sports fan in 2010—the year the San Francisco Giants won the World Series. I now root for the Giants, the 49ers, the Raiders and the Warriors. This time of year, I turn my attention to football.
Strategically using keyword in your landing pages, blogs and social media posts is important, but just as important is understanding how keywords have evolved over the years.
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