Janet Peischel

I suggested to one of my clients that we create infographics for several fairly complex processes described on our website.“Great idea!” was the response.

One of my clients, a CPA, had been doing a good job of managing his own marketing program. But as his business grew, he found that he didn’t have time to develop and execute a strategic plan.

Have you ever been reading an article online and suddenly noticed an ad for the same pair of shoes you were looking at on the Nordstrom site just minutes before?

It can be difficult to commit to a sustained marketing effort.

With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers.

A new client’s website was nine years old and she wanted help showing up in search engines.

I encourage my clients to develop case studies and post them to their websites, social media and anywhere else where they have a forum.

Remember the baby boomers?

This case study describes how one small business owner in the Napa Valley used two simple online tools to significantly increase his revenue.

Fake news is under fire by the Trump administration. Many people who believe fake news believe everything they see in print.

I’m a big fan of case studies because they’re an easy way to showcase your expertise.

When is the last time you looked at your “About” page on your website?

Are business cards on the verge of extinction?

During the holidays, I always think about Santa Claus and what a huge job he has every year picking out and delivering the right gifts to the right kids.

As someone who’s spent a long career in marketing, I’m still fascinated by advertising.

I’ve been working with several real estate agents to help them create more distinctive brands and develop digital media strategies.

A longtime client recently called me with a few questions about his website, which was old and dated, and included poor-quality images and indifferent content.

These days, we’re all marketers. We’re constantly being assaulted with clever, new ways to engage our audiences.

Unless you’ve just emerged from Sleepy Hollow, you know that the marketing landscape has changed dramatically. These days, everyone’s a marketer.

I’ve been working with a client for a little more than a year now, writing a weekly blog and a monthly newsletter.