Janet Peischel

Is content still important? Are you kidding?

Today’s impatient audiences demand pictures—we want high-quality, high-resolution photos, infographics, charts and screenshots—to help tell a story.

I’ve been working with group of engineers on a website project that includes rewriting their content.

Websites have a shelf life, and we all know when our sites have reached the end of the line.

Online searching has changed, which means it’s time to rethink the way we create content.

I’ve noticed that even the holdouts have started including emoji (those little smiley faces or other images) in personal texts and emails.

Marketing experts these days recommend incorporating video into your marketing program for a good reason.

Is it possible that anyone these days is unaware of our current online privacy frenzy?

Mark Zuckerberg spent most of last quarter mired in controversy for indiscriminately sharing millions of Facebook users’ account details with third-party vendors.

Are you still on the fence about adopting online advertising for your business?

I suggested to one of my clients that we create infographics for several fairly complex processes described on our website.“Great idea!” was the response.

One of my clients, a CPA, had been doing a good job of managing his own marketing program. But as his business grew, he found that he didn’t have time to develop and execute a strategic plan.

Have you ever been reading an article online and suddenly noticed an ad for the same pair of shoes you were looking at on the Nordstrom site just minutes before?

It can be difficult to commit to a sustained marketing effort.

With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers.

A new client’s website was nine years old and she wanted help showing up in search engines.

I encourage my clients to develop case studies and post them to their websites, social media and anywhere else where they have a forum.

Remember the baby boomers?

This case study describes how one small business owner in the Napa Valley used two simple online tools to significantly increase his revenue.

Fake news is under fire by the Trump administration. Many people who believe fake news believe everything they see in print.