Janet Peischel

Old fashioned, unopened, outdated: Who remembers direct mail?

Let’s face it. Only the seriously nerdy look forward to product updates, and WordPress’ 5.0 (WP) upgrade represents a substantial change to the editor, code-named Gutenberg.

I was reviewing a client’s social websites, and lo and behold, I realized I had completely missed LinkedIn’s company pages.

Search engine optimization (SEO) doesn’t have to be confusing.

I’m working with a doctor to build her first website.

Google has finally thrown in the towel on Google Plus.

Anyone who’s worked in print or electronic media — which is pretty much everyone these days—knows that finding good stock photo images is a challenge.

Brand is something we used to talk about all the time.

Marketing is not an exact science. Despite our experience and great instincts, some things just don’t work. We need to be prepared to make adjustments and try something new.

Things keep getting worse for Mark Zuckerberg.

WordPress’ Yoast (yoast.com) is a plug-in that can help you optimize your website content. Yoast creates fields on the back end of your website where you can identify keywords and write metadescriptions.

Not a great writer? Not a problem.

It’s been a tough year for Mark Zuckerberg and Facebook.

Sometimes we forget how effective case studies can be.

When Nike featured beleaguered quarterback Colin Kaepernick for its “Just Do It” anniversary, the international sports brand took a big-time risk.

You may have noticed single-page websites popping up around the internet. They’re especially popular with designers because they’re a great way to host portfolios. Apps and product sites also favor this design option that doesn’t require a lot of content or drilldown.

Content marketing propels awareness, builds trust and drives sales

It’s the holidays, with brands working overtime to leverage the most wonderful time of the year.

I’m working with a client whose website is 15 years old.

There was a time when we talked endlessly about brand.