A few weeks ago, I wrote about creating a LinkedIn company page — the page that’s about your company rather than you, as an individual.
Let’s face it. Only the seriously nerdy look forward to product updates, and WordPress’ 5.0 (WP) upgrade represents a substantial change to the editor, code-named Gutenberg.
I was reviewing a client’s social websites, and lo and behold, I realized I had completely missed LinkedIn’s company pages.
Anyone who’s worked in print or electronic media — which is pretty much everyone these days—knows that finding good stock photo images is a challenge.
Marketing is not an exact science. Despite our experience and great instincts, some things just don’t work. We need to be prepared to make adjustments and try something new.
WordPress’ Yoast (yoast.com) is a plug-in that can help you optimize your website content. Yoast creates fields on the back end of your website where you can identify keywords and write metadescriptions.
When Nike featured beleaguered quarterback Colin Kaepernick for its “Just Do It” anniversary, the international sports brand took a big-time risk.
You may have noticed single-page websites popping up around the internet. They’re especially popular with designers because they’re a great way to host portfolios. Apps and product sites also favor this design option that doesn’t require a lot of content or drilldown.
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