Janet Peischel

Anyone who’s worked in print or electronic media—which is pretty much everyone these days--knows that finding good stockphoto images is a challenge.

Brand is something we used to talk about all the time.

Marketing is not an exact science. Despite our experience and great instincts, some things just don’t work. We need to be prepared to make adjustments and try something new.

Things keep getting worse for Mark Zuckerberg.

WordPress’ Yoast (yoast.com) is a plug-in that can help you optimize your website content. Yoast creates fields on the back end of your website where you can identify keywords and write metadescriptions.

Not a great writer? Not a problem.

It’s been a tough year for Mark Zuckerberg and Facebook.

Sometimes we forget how effective case studies can be.

When Nike featured beleaguered quarterback Colin Kaepernick for its “Just Do It” anniversary, the international sports brand took a big-time risk.

You may have noticed single-page websites popping up around the internet. They’re especially popular with designers because they’re a great way to host portfolios. Apps and product sites also favor this design option that doesn’t require a lot of content or drilldown.

Content marketing propels awareness, builds trust and drives sales

It’s the holidays, with brands working overtime to leverage the most wonderful time of the year.

I’m working with a client whose website is 15 years old.

There was a time when we talked endlessly about brand.

Is content still important? Are you kidding?

Today’s impatient audiences demand pictures—we want high-quality, high-resolution photos, infographics, charts and screenshots—to help tell a story.

I’ve been working with group of engineers on a website project that includes rewriting their content.

Websites have a shelf life, and we all know when our sites have reached the end of the line.

Online searching has changed, which means it’s time to rethink the way we create content.

I’ve noticed that even the holdouts have started including emoji (those little smiley faces or other images) in personal texts and emails.