Janet Peischel is a writer, Internet marketing expert, and the owner of Top of Mind Marketing.
Google My Business is one of the most powerful ways to improve a business’ local search-engine rankings, optimization and online visibility.
A few weeks ago, I wrote about creating a LinkedIn company page — the page that’s about your company rather than you, as an individual.
Let’s face it. Only the seriously nerdy look forward to product updates, and WordPress’ 5.0 (WP) upgrade represents a substantial change to the editor, code-named Gutenberg.
I was reviewing a client’s social websites, and lo and behold, I realized I had completely missed LinkedIn’s company pages.
Anyone who’s worked in print or electronic media — which is pretty much everyone these days—knows that finding good stock photo images is a challenge.
Marketing is not an exact science. Despite our experience and great instincts, some things just don’t work. We need to be prepared to make adjustments and try something new.
WordPress’ Yoast (yoast.com) is a plug-in that can help you optimize your website content. Yoast creates fields on the back end of your website where you can identify keywords and write metadescriptions.
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