Janet Peischel is a writer, Internet marketing expert, and the owner of Top of Mind Marketing.
I was reviewing a client’s social websites, and lo and behold, I realized I had completely missed LinkedIn’s company pages.
Anyone who’s worked in print or electronic media — which is pretty much everyone these days—knows that finding good stock photo images is a challenge.
Marketing is not an exact science. Despite our experience and great instincts, some things just don’t work. We need to be prepared to make adjustments and try something new.
WordPress’ Yoast (yoast.com) is a plug-in that can help you optimize your website content. Yoast creates fields on the back end of your website where you can identify keywords and write metadescriptions.
When Nike featured beleaguered quarterback Colin Kaepernick for its “Just Do It” anniversary, the international sports brand took a big-time risk.
You may have noticed single-page websites popping up around the internet. They’re especially popular with designers because they’re a great way to host portfolios. Apps and product sites also favor this design option that doesn’t require a lot of content or drilldown.
Today’s impatient audiences demand pictures—we want high-quality, high-resolution photos, infographics, charts and screenshots—to help tell a story.