Skip to main content
You have permission to edit this article.
The Internet Marketer

Janet Peischel's The Internet Marketer: Is Facebook good for the world?

  • Updated
Janet Peischel

Janet Peischel

Let’s start by giving Facebook credit for its attempt to combat disinformation. But has it done enough?

The answer, increasingly, seems to be no. Facebook’s own staff, who have historically been positive about the platform’s impact, are now raising questions about the application’s broader social influence.

According to Buzzfeed, Facebook’s semiannual “Pulse Survey”, taken by nearly 50,000 employees in October, showed workers were losing faith that the company was improving the world. Only 51% of respondents said they believed that Facebook had a positive influence on the world.

Facebook on the wrong side of history

Facebook engineer Ashok Chandwaney reportedly quit the company over its failure to address concerns around racism, disinformation and incitements to violence.

Other senior Facebook staff left the company over morality concerns and the direction the company is taking.

Facebook can be a forum to do good, yet many believe that Facebook has no real interest in cracking down on dangerous and divisive hate speech because it sparks debate and interaction.

Engagement is what keeps people coming back, though anger spills over into real-world incendiary incidents.

QAnon: Facebook missed an opportunity to do the right thing

QAnon is a dangerous group of conspiracy peddlers who found a home on Facebook in 2016, and there are millions of members and followers.

Experts had long been warning Facebook about the group, yet only last month did they finally take down these pages. There were countless warnings, yet it took four years before Facebook finally acted on this.

Many recall Zuckerberg’s speech to Georgetown University in October 2019

In this speech, Zuckerberg essentially capitulated, explaining that he was not responsible for monitoring what people were posting on the Facebook platform. “I believe in giving people a voice . . . with all of our individual voices and perspectives, we can bring the world closer together.”

Sorry, Mark. Incendiary rhetoric and disinformation aren’t bringing the world closer together. They’re tearing the world apart. Engagement seems to drive all major decisions at Facebook, with little regard for values such as honesty, authenticity and contributing to the greater good.

It’s difficult to conclude that Zuckerberg is motivated by anything other than profits. Congress has made lame efforts to regulate these big tech companies. In the case of Facebook, without penalties from enforcement, we’ll have more empty platitudes. In a better time, this might not be necessary.

We’ve written about Mark Zuckerberg’s cozying up to Donald Trump

Zuckerberg clearly has no interest in being hauled in front of Congress again for long hours of testimony. If forging a relationship with Trump was a path to circumvent that, he was happy to take it. We’re now ushering in a new administration, and our social media companies may be in for more accountability.

Marketing 2021

Everyone right now seems to be in the process of updating his/her website, including me! This is the perfect time to develop new marketing strategies or start working on a new site. Contact Top of Mind Marketing. Writers and content marketing specialists.


Everyone could use a few more smiles in their daily lives…and watching a funny video will often do the trick! OnlyGood TV videos help make your life fun, more manageable, happy and stress free! Joe Leonardo is an improv actor from New York City. For our new "man on the street" series, Not Your Average Joe, he traveled through Times Square asking New Yorkers trivia questions about Christmas! Check out this hysterical video and see which city pedestrians know their facts and which don't... Keep track of your own answers too! Happy Holidays! Joe Leonardo is a comedic actor and writer who has been featured on ESPN, Travel Channel, NPR, Anderson Cooper LIVE, and Prank Academy to name a few. He is currently a house team performer at the Upright Citizens Brigade Theatre in New York, a member of their Touring Company, and co-host of their Wednesday Night Improv Jam. Follow Joe on Twitter at: To see more OnlyGood COMMUNITY videos, visit us at: Welcome to! - It’s a Positivity Movement. We at OnlyGood TV believe that positivity will change lives for the better. We strive to be the hopeful voice that recognizes people are good & out there doing good things for their communities and society at large. We tell the stories of the individuals and organizations that inspire and motivate us, and fuel the Positivity Movement. Watch an exclusive collection of stories featuring PETS, FAMILY, WELLNESS, and COMMUNITY, including unique series and Live Specials that shine a spotlight on everyday people, making the world a better place. #OGTV Visit us at: Like us on the Only Good TV- Hooplaha Facebook Page: Follow us on Instagram: Follow us on Twitter:


Catch up on Napa County's top news stories of 2020

In case you missed it, here is a look at the top stories of 2020.

Contact Janet at 510-292-1843 or

The business news you need

* I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy.

Related to this story

Get up-to-the-minute news sent straight to your device.


News Alerts

Breaking News