Outsourcing has become a standard part of the way we do business. Despite the pending new gig law legislation, companies of all sizes are routinely filling in skill gaps and boosting efficiency with contractors or companies with specialized services.
Debating what to outsource? I like this one: Outsource your weaknesses.
Spending hours trying to balance the books when you’re terrible with numbers is a lousy use of your time and it’ll wear you down.
To be thinking about: Will it move my business forward?
While cost is always a consideration, companies are now outsourcing as a way to develop strategic partnerships and integrate services that they couldn’t provide on their own.
For entrepreneurs, outsourcing is a way to propel their startups forward faster and more effectively than they could do it alone or with their in-house teams.
What to outsource
Content marketing is an outsourcing natural. Content marketing includes your website, newsletter, blog, social media, print collateral and PR. It’s everything that’s external-facing, that touches potential clients.
Charged with educating your target audience about your brand and generating leads, this role will also nurture and build relationships and trust.
Not sure how this will work? Start small. Hire a freelance writer and start with a newsletter or blog.
Having a consistent, smart marketing message will pay off. Give it some time.
What to say about this one except that you really don’t want to make mistakes when you handle the finances for your business.
This is the most logical one to outsource. Find a bookkeeper you like and forget about trying to do this yourself.
Payroll gets complicated pretty quickly. There are requirements, regulations and tax laws. Payroll goes well beyond simply calculating the hours and salary payouts for employees.
One mistake with payroll can trigger tax audits and cost thousands of dollars. Get this: In 2014, the IRS levied more than $2B in fines against small businesses due to mistakes, omissions and improper filings. Find a pro.
Most businesses generate leads through online marketing, and the content you produce works to convert them into leads.
According to Search Engine Land, the average conversion rate across most industries is just over 2%, with the top 25% of sites seeing conversions at 5% or higher.
There’s a lot you can do to improve your conversion rate, but it can be an extremely time-consuming process. Even a small lift in conversions can significantly increase annual revenue.
Scheduling and administrative tasks
We all know how easy it is to get bogged down in small tasks that eat up our time.
I just spent an entire afternoon driving a couple of spreadsheets, trying to synch lists. Probably not the best use of my time.
A virtual assistant would have freed me up to focus on more strategic tasks.
Are you thinking about outsourcing your content marketing in the new year? Contact me and let’s talk about a strategy. Most of all, happy holidays!
Most-read Napa County business stories of 2019
These 10 Napa County business stories garnered the most page views on the Napa Valley Register website and were most popular with our online readers in 2019.
Sept. 9, 2019: The next chapter in the long history of the Old Adobe — Napa’s oldest building — is about to be written. Napan Cinthya Cisneros…
Jan. 9, 2019: Marijuana sales in Napa have finally moved into the light – and onto the shelf.
July 6, 2019: OSH is back. But not that OSH. A new OSH. An Outdoor Supply Hardware store will open at the former Orchard Supply Hardware store…
Nov. 25, 2019: Earlier this year, it was Compadres. Now the Red Hen Bar and Grill, another longtime Napa Mexican restaurant, will close its do…
Nov. 30, 2019: After surviving the start-up of a small business – a restaurant no less—the city’s 2014 earthquake and multiple severe wildfire…
Aug. 8, 2019: Napa’s largest recycling redemption center abruptly closed early this week, meaning one less option for locals who choose to red…
Nov. 26, 2019: When she first moved to Napa six years ago, Ariella Wolkowicz had her mother mail her bagels, since the ones available locally …
July 16, 2019: What’s more fun than owning your own hot dog shop? Pretty much nothing, according to Martin Olsen, owner of MO’s Hot Dogs. Olse…
Sept. 24, 2019: What’s better than owning an ice cream shop? How about owning TWO ice cream shops?
Contact Janet at 510-292-1843 or firstname.lastname@example.org.
The business news you need
With a weekly newsletter looking back at local history.