Mary Cervantes is the business services director for Napa Valley College Napa-Sonoma Small Business Development Center. Reach her at 256-7253 or firstname.lastname@example.org.
Instagram can be a great way to promote your brand, connect with the online world and introduce a new product or service.
Editor’s note: This column is by Carolynne Gamble, YEP Business AdvisorFor students, owning a business is a viable career choice and the Napa Valley College Youth Entrepreneurship Program (YEP) can pave the way.
As I walked into The Roost Napa on Second Street in downtown Napa, I noticed the “We (heart) Napa” that became the symbol of Napa after the earthquake of 2014.
This Sat., Nov. 25, is Small Business Saturday – a day to celebrate and support small businesses and all they do for our local communities. Founded by American Express in 2010, it’s a day to celebrate the local businesses that help make your neighborhood great.
As a small business owner you’re so busy working in your business, you neglect to work on your business. Now is the time for you to make a change!
Just a decade ago, banks were the only source of capital for small businesses. When the financial crisis hit, banks stopped lending to small businesses.
Hacked emails and massive data breaches aren’t exclusive to big business. According to a 2016 State of SMB Cybersecurity Report, hackers have breached half of all small businesses in the United States.
Every year since 1963, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs and small business owners from across the nation through National Small Business Week. This year National Small Business Week is April 30 – May 6.
Each new year brings a batch of new laws for residents and businesses. In California, Governor Brown signed close to 900 new laws in 2016 with many becoming effective this month.
On Friday, Sept. 16, the 8th annual North Bay Innovation Summit was held in Rohnert Park, where start-up and early stage businesses competed for recognition and cash prizes.
If you’re a restaurant owner or thinking of opening a restaurant, understanding the cost of the food you’re serving has a huge impact on your profitability.
Every year since 1963, the U.S. Small Business Administration (SBA) highlights the impact of small businesses in cities across the nation through the designation of National Small Business Week.
Branding is one of the most important elements of a marketing strategy for any size business. Your name should connect with your target audience and communicate what they can expect from your product or service. Your brand is your edge in an increasingly competitive marketplace!
The Napa-Sonoma Small Business Development Center is launching a series of trainings designed to help guide people through the process of opening a restaurant in Napa County.
In business, to have a successful year depends on having a successful framework. An effective and successful framework depends on regularly reviewing and documenting internal processes.
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With the holiday season upon us, it’s important for small business owners to pause and reflect on the importance of showing their gratitude and appreciation to their customers.
Being successful in business today means taking advantage of resources available to help your bottom line. Tax credits are among those resources available to businesses.
The Napa-Sonoma Small Business Development Center joined the Small Business Administration (SBA), Federal Emergency Management Agency (FEMA) and the Napa-Lake County Workforce Investment Board for an informational session on Wednesday on how businesses damaged by the Valley Fire can register…
The 8th annual Youth Entrepreneurship Business Plan (YEP) competition at Napa Valley College is fast approaching. Parents, families and the public are invited to be inspired and attend the Competition to be held on Saturday, Dec. 12.
Market research is key in a business plan. If you’re starting a business, develop a marketing strategy that shows you researched the industry, analyzed the competition and described your target audience.
People young and old, from all backgrounds, are realizing the American dream of starting, owning and operating a small business. Entrepreneurship offers an equalizing force that offers social mobility, economic opportunity and personal freedom.
The food sector of our economy is changing. People care about what they eat and where it comes from. Farmers are becoming entrepreneurs. Young agriculture entrepreneurs are breaking away from the traditional farmer image and going into alternative ventures such as the production of organic c…
Employers take notice. On July1, new labor laws take effect, namely, the Healthy Workplaces, Healthy Families Act of 2014. This legislation is California’s new mandatory paid sick leave law requiring all employers to provide workers a minimum of three days of paid sick leave per year. Employ…
Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers. As a startup and small business owner, you have much to accomplish with very limited resources. So you have to b…
It’s time to celebrate America’s entrepreneurs! The week of May 4-8 marks the 52nd annual National Small Business Week. Since President Kennedy signed the first Presidential Proclamation for National Small Business Week in 1963, cities large and small have taken the time to highlight local s…
People are the key to success in any organization. An organization may have the most advanced processes or innovative technology, but success will not happen without the right people to make it all work. Developing loyal and skilled employees does not happen on its own, and requires a collab…