Mary Cervantes is the business services director for Napa Valley College Napa-Sonoma Small Business Development Center. Reach her at 256-7253 or mcervantes@napavalley.edu.



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This Sat., Nov. 25, is Small Business Saturday – a day to celebrate and support small businesses and all they do for our local communities. Founded by American Express in 2010, it’s a day to celebrate the local businesses that help make your neighborhood great.

Every year since 1963, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs and small business owners from across the nation through National Small Business Week. This year National Small Business Week is April 30 – May 6.

Each new year brings a batch of new laws for residents and businesses. In California, Governor Brown signed close to 900 new laws in 2016 with many becoming effective this month.

Black Friday sales now start on Thanksgiving at most big-box stores, but shoppers may find today, Small Business Saturday, to be more their speed.

On Friday, Sept. 16, the 8th annual North Bay Innovation Summit was held in Rohnert Park, where start-up and early stage businesses competed for recognition and cash prizes.

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Every year since 1963, the U.S. Small Business Administration (SBA) highlights the impact of small businesses in cities across the nation through the designation of National Small Business Week.

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Branding is one of the most important elements of a marketing strategy for any size business. Your name should connect with your target audience and communicate what they can expect from your product or service. Your brand is your edge in an increasingly competitive marketplace!

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The Napa-Sonoma Small Business Development Center is launching a series of trainings designed to help guide people through the process of opening a restaurant in Napa County.

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In 2015, the Napa-Sonoma Small Business Development Center (SBDC) advised 581 business start-ups and existing businesses – up from 568 counseled in 2014.

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In business, to have a successful year depends on having a successful framework. An effective and successful framework depends on regularly reviewing and documenting internal processes.

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With the holiday season upon us, it’s important for small business owners to pause and reflect on the importance of showing their gratitude and appreciation to their customers.

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The Napa-Sonoma Small Business Development Center joined the Small Business Administration (SBA), Federal Emergency Management Agency (FEMA) and the Napa-Lake County Workforce Investment Board for an informational session on Wednesday on how businesses damaged by the Valley Fire can register…

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The 8th annual Youth Entrepreneurship Business Plan (YEP) competition at Napa Valley College is fast approaching. Parents, families and the public are invited to be inspired and attend the Competition to be held on Saturday, Dec. 12.

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Market research is key in a business plan. If you’re starting a business, develop a marketing strategy that shows you researched the industry, analyzed the competition and described your target audience.

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