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Mary Cervantes

Mary Cervantes is a columnist for the Napa Valley Register.

This Sat., Nov. 25, is Small Business Saturday – a day to celebrate and support small businesses and all they do for our local communities. Founded by American Express in 2010, it’s a day to celebrate the local businesses that help make your neighborhood great.

Sandwiched between Black Friday and Cyber Monday, American Express designed Small Business Saturday to encourage shoppers to patronize bricks and mortar businesses that are both small and local.

For you, the consumer, advantages to shopping local goes beyond helping our independent businesses. You are helping your community!

Small business owners of Cake Plate Boutique in downtown Napa, Paige Smith and sister Lindsay Smith, are celebrating 10 years in business. They plan to celebrate Small Business Saturday.

“On Saturday we’re offering free gift wrapping and delivery to our local customers. Also, we hold an annual Guy’s Night on Dec. 14 and the Saturday after Thanksgiving is a great time for the ladies to come into Cake Plate to make their wish list,” said Paige Smith, co-owner of Cake Plate.

“We’ll also start promoting our 10th anniversary celebration which begins on Dec. 8 and runs through the 17th.”

By shopping at small businesses throughout the year, you are showing your support for all the small businesses in your neighborhood and reinvesting in the community you call home.

Anything you can do helps to give Napa small businesses the support they need to keep creating jobs, changing the local economy and invigorating the community.

As a customer or small business owner, being a part of a powerful movement to support small businesses isn’t just a trend to take part in, but a movement worth embracing.

The American Canyon Chamber of Commerce has been running a Buy Local campaign all year long. It’s one of the many ways the Chamber supports their small business community.

“The best gift you can give is a local gift, one that tells your city’s story. This Small Business Saturday, shop local. Not only will the receiver be happy with the gift, the business owner will also be doing a happy dance,” said Mandy Le, CEO of American Canyon Chamber of Commerce.

“When you buy local first, you are supporting your neighbors and their dream. Whether it's finding that one of a kind treasure at Grant's Resale & Consignment or enjoying fresh macaroons from Le Paris Artisan Bakery with your friend, this Small Business Saturday think local!”

It’s not just about shopping at your local retail store. Non-retail businesses like barbershops and restaurants want your business too!

Places like these keep your community strong and vibrant, potentially employing your friends, family and neighbors.

The Napa-Sonoma Small Business Development Center at Napa Valley College supports the growth of small business by working with small business owners one-on-one in an effort to grow their customer base and increase revenues.

If you are a small business owner and would like to increase your bottom-line, give the SBDC a call at 707-256-7250 or visit the SBDC web site at today!

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Mary Cervantes is the business services director for Napa Valley College Napa-Sonoma Small Business Development Center. Reach her at 256-7253 or