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When the stock market drops, investors start paying attention and investors get nervous.

This is natural. Who likes to see their hard-earned money lose value? This is also when people make mistakes that can lead to more substantial losses than the actual market fluctuation.

When people get nervous about stock markets, they want to run to conservative investments. There is nothing wrong with being cautious, but being too conservative can bring unanticipated risks.

Many of the terrible markets we have seen in America have eventually recovered. These recoveries mean that being conservative is potentially more damaging than being too aggressive. There are two significant risks of being overly conservative.

The first risk of being too conservative is inflation. Inflation is the general increase in the cost of goods and services, which leads to decreased purchasing power. Investors who enjoy the safety of CDs and other conservative investments may never see a drop in account value. Still, they suffer a loss that doesn’t appear on a statement.

Inflation rarely occurs to investors as a risk because it often happens slowly and isn’t very visible. America hasn’t experienced terrible rates of inflation since the eighties. It is natural to worry about the dangers that are visible and ignore other risks. The other risk of being too conservative is not getting the return needed to meet retirement goals. Many Americans have a base income provided by Social Security or pensions. These income sources usually aren’t enough to meet all retirement needs. To supplement retirement, many Americans use retirement accounts like 401ks and IRAs.

If investors who use these types of retirement accounts are too conservative, they may not achieve the returns they need to meet their goals.

There are several things you can do to make sure you stay the correct course when things get tough.

The first is to study market history, particularly bad markets.

It can be comforting to see that most market drops are short-term fluctuations that can actually provide buying opportunities. Investors who run and hide at every market drop will never do well and are not emotionally fit to invest.

The second thing investors can do is discover the volatility measures of their portfolio. There are statistical measures like beta and standard deviation that can help you see how your investments have behaved in previous markets.

Third, you need a plan.

When the required rate of return equates to a reasonable amount of risk, investors can stay grounded when the market gets tough. If you discover in your planning that you need a higher level of risk to meet your goals, you may not be ready to retire. Risk can be a good thing, but don’t act foolishly.

Lastly, you should listen to experts.

This means working with an adviser or paying close attention to investment experts with proven track records. Most people would never attempt a dangerous task like skydiving without being accompanied by an experienced guide.

Don’t put your retirement success in the hands of an amateur, especially if that amateur is you.

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Tom and John Mills are registered investment advisers and certified financial planners. Reach them at 254-0155. MillsWealth.com. Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Strategic Wealth Advisors Group (SWAG), a registered investment adviser.

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