Wineries, vintners, retailers and wine aficionados have two new homes on the Internet.
Donuts Inc., a registry for new “not-com” domain names, announced that .wine and .vin domains are now available.
“With more than 38.4 billion bottles of wine produced worldwide annually, it is no surprise that wine is a critical piece of the social fabric of cultures across the globe,” said Donuts co-founder and CEO Paul Stahura.
“I can’t think of a more appropriate community to have its own trustworthy domain names. The domains .wine and .vin will enable wine connoisseurs and the businesses that serve them to build identities and vibrant communities where commerce and ideas can flow freely.”
More than 1,300 brand owners and trademark holders have already registered .wine and .vin domains.
Sherry.wine, Champagne.wine, Champagne.vin, Prosecco.wine and Port.wine are examples of live and active sites focused on wine marketing, sales, education and community building.
“The move to Sherry.wine was a key component of the Consejo Regulador of the Denominaction de Origen Jerez-Xeres-Sherry’s digital strategy for 2015 and beyond,” said César Saldaña of the Consejo Regulador, the world’s leading Sherry association. “The final piece of the puzzle was finding the perfect domain name.”
The Comité Champagne, the trade body representing all growers and houses of the French wine region of Champagne, recently launched a new online presence on Champagne.vin and Champagne.wine.
“The Consorzio di Tutela della Denominazione di Origine Controllata Prosecco is very excited about the recent launch of Prosecco.wine and Prosecco.vin,” said Stefano Zanette, president of the Consorzio.
“Our new domain names reflect our regions’ combination of heritage and youth. Prosecco.wine and Prosecco.vin are so short and easy to remember, which means consumers can find us online easier than ever before.”
“Our new web addresses, Port.wine and Porto.vin, stand out from the crowd,” said Alberto Ribeiro de Almeida of the Port and Douro Wines Institute.
The availability of these two premier “not-com” domains comes on the heels of a year that saw new domain registrations grow by more than 263 percent and a tripling of average monthly domain registrations. Not-coms provide a descriptive and creative means for domain owners to brand their businesses, products and services.
Donuts is in Bellevue, Washington, with offices in Los Angeles, Chicago, Washington, D.C. and London.