The Napa Valley Register has been honored with a 2017 President’s Award from Lee Enterprises in the Innovation In Revenue category for its creative rollout of its new digital marketing agency, Amplified Napa, focusing on a full suite of services including strategic planning, creative design, media buying and campaign optimization.
“The Register deliberately positioned Amplified Digital as a stand-alone brand in order to reach potential customers that may not have had previous experience with the digital services of the local newspaper,” the judges wrote in announcing the award.
“They rolled out the agency to the business community at the annual Chamber of Commerce Business Expo,” a move that generated a significant number of new customers.
“It’s exciting for our staff to be recognized with this award,” Publisher Brenda Speth said.
“But what is even more rewarding is to partner with local businesses and hear feedback on how they are gaining new customers and growing their revenues.“
The annual President’s Awards honor innovation and outstanding performance in a variety of categories across Lee Enterprises, the Register’s parent company and a leading provider of local news and information, and a major platform for advertising, with daily newspapers, rapidly growing digital products and nearly 300 weekly and specialty publications serving 50 markets in 22 states.
The awards are judged by a prestigious panel of outside media industry experts.
The Register was last honored with a President’s award in the news category in 2014 for its coverage of the South Napa Earthquake.
The Amplified Digital agency allows Napa Valley Publishing, producer of the Napa Valley Register, St. Helena Star, Weekly Calistogan and American Canyon Eagle, to bring the same outstanding digital advertising results it has provided to its customers to all businesses in Napa County and the North Bay.
Amplified Napa has a dedicated team of campaign managers, creative designers and account managers that can develop and execute digital marketing campaigns of any size and scope.
Services range from concept and design to web development, to email marketing, search engine optimization, brand management, video marketing, and native advertising.
Amplified Napa leverages its existing direct relationships with national advertisers and web platforms, including Google, Yahoo, and Monster.com, to give even the most local of businesses a national reach if that is the goal.
But the agency also leverages the newspaper’s decades of knowledge and contacts on the ground in local businesses and a deep understanding of Napa County consumers.
To find out how Amplified Napa can help you reach your ideal customers in Napa County and beyond, call 707-256-2228 or visit amplifiednapa.com.