The Wine Industry Sales Education (WISE) Academy will host a public speaking workshop lead by Lynda Spillane in Napa on July 30 and July 31.
The WISE Academy is led by Chairman Lesley P. Berglund.
WISE offers a comprehensive curriculum for wine industry professionals, a news release said: “It is the only wine industry education, training and certification program dedicated solely to direct-to-consumer sales and marketing.”
Taking place over two full days, the workshop is designed to help participating CEOs, winemakers and other top-level industry executives achieve stronger communication skills. The course will focus on general communication and public speaking, including tips on how to write and deliver an effective speech, read audience emotions, handle media communications and improve confidence in impromptu speaking.
The cost of the course is $2,000. Participants can register at the WISE Academy website through July 20.
Info: @WISEAcad, WineIndustrySalesEducation.