Calistoga lags in Census response, participation urged

Calistoga lags in Census response, participation urged

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Texts, not door-knocks: Census outreach shifts amid virus

In this Tuesday, March 24, 2020 photo, forms from the U.S. Census Bureau arrive at a home in Orlando, Fla. The coronavirus has waylaid efforts to get as many people as possible to take part in the census. (AP Photo/John Raoux)

The Community Leaders Coalition (CLC), together with the Napa County Complete Count Committee has been working to ensure a complete count in the 2020 Census.

As of May 5, data shows that the City of Calistoga has a self-response rate of 58.5% as compared to the 62.5% overall County rate. American Canyon has the highest rate at 62%, followed by Napa at 59%, St. Helena at 51.2% and Yountville at 47%.

To assist in the count efforts, the CLC and the county have engaged a local data consultant who is analyzing census self-response rate data by census tract and specific hard-to-count factors. The data is analyzed every two weeks and compared to the county and statewide averages as well as the response rates from 2010. The data allows us to see the changes in response rates and target outreach to specific census tracts.

There are more than 15 nonprofit agencies currently working on Census outreach countywide. With Shelter at Home orders still in place, outreach has specifically focused on phone banking and through existing services (client interactions, etc.).

“In order to ensure a complete count in the Calistoga area, we need your help,” said Dorothee Stangle, director, (CLS), who also proposed a meeting with the city to discuss potential ways to use the data to reach hard-to-count residents and better target collective outreach efforts.

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