Reagan Rombauer Blackwood, granddaughter of founder Koerner Rombauer, has been appointed to the role of Sales & Marketing Support Manager at Rombauer Vineyards.
In 2016 Blackwood became the first member of the family’s third generation to be employed at the 37-year-old winery. In her new role, Blackwood will conduct sales presentations and assist with sales program development, represent the winery at industry conferences, promotional and philanthropic events, and assist in identifying strategic market opportunities, including exports. She will also work on trade-directed education programs and provide market perspective to support the development of promotional materials and events.
“Reagan has worked with the winery for over a year, representing the company and family at customer functions across the country and in the international market,” said Bob Knebel, Rombauer Vineyards’ Chief Operating Officer. “Her experience has well prepared her to take on additional duties and responsibilities as Rombauer strives to remain strong in an increasingly competitive market.”
The granddaughter of Koerner and daughter of Sheana Rombauer, Blackwood, like her mother before her, spent a good portion of her youth working at the family-owned winery. She earned a bachelor’s degree in Business Administration from Boise State University and worked as a project manager in Boise’s International Business Organization. She also worked for New Directions Technologies Inc. in California as a project management analyst before becoming a licensed real estate agent based in Las Vegas. Blackwood joined Rombauer Vineyards in 2016 as Assistant Regional Sales Representative.
“Having grown up in the wine industry, I’m thrilled and honored to take on a larger role in my family’s winery, and excited to apply the learning and experience I’ve gained in other industries to my new role,” Blackwood said.