For the second consecutive year, BottleRock Presents will produce a concert series for the PGA Tour’s Safeway Open at Silverado Resort and Spa. The music lineup features Gavin DeGraw on Thursday, Oct. 5, Weezer on Friday, Oct. 6 and Goo Goo Dolls on Saturday, Oct. 7. The concerts are included without extra cost for all attendees of the golf tournament.

The producer of the Safeway Open is the Golf Division of Lagardère Sports and Entertainment. Its Tournament Director, David Babcock, talked about the integration of golf and music at the event. “We want to attract more than just the die-hard golf fan,” Babcock said. “We want to create a festival atmosphere that has something for everyone. Music’s a big part of that.

“Obviously, BottleRock’s a big part of what goes on in Napa Valley, entertainment-wise. We saw what they’ve done and reached out to them for last year’s tournament. It was a word-of-mouth thing, we started talking and one thing led to another. We knew that we were going to do music and we want to do everything at a first-class level. We’ve got a fabulous partnership with them now.”

BottleRock CEO Dave Graham sees a great fit between the two organizations. “The tournament has a goal that we understand very well,” Graham said. “They feel that music is a good way to bring about a new audience. Their goal is to reach a younger demographic, and to bring those younger people into golf, at the same time making sure they don’t alienate their base.

“When you look at the lineup of Gavin DeGraw with Weezer and Goo Goo Dolls, there’s something for everyone from the 25-year-old to the 65-year-old crowd, right? Reaching an audience of 20 or 25 to 60 is something we know a little bit about."

Graham added that there’s a lot more than golf and music at the Safeway Open. “A lot of people don’t know that when you go to this tournament, there’s a big Napa Valley restaurant presence,” he said. “I’m talking about restaurants like Thomas Keller’s Ad Hoc and Morimoto. And there are wineries as well.”

Tom Hoppa, BottleRock’s director of Artist Integration, talked about the bands. “Gavin DeGraw is coming off a very successful performance at BottleRock. I think it’s really going to be a good return for Napa Valley. He’s a great fit for the tournament, lots of great press, a lot of people talking about him.

“The Goo Goo Dolls are consistently solid. They’re out in the Bay Area, up in Napa, just a very popular band with a very strong female following, and a little bit older demographic as well.”

“I think the one that blatantly stands out is Weezer,” Hoppa added. “That is such a big win not only for the tournament, but for Napa in general, to have such a big band come and play in such a small, unique setting. The lead singer, Rivers Cuomo, is a big fan of golf, and I think that played into why he decided to accept our offer to play the event.”

Graham is enthusiastic about the evolution of music at the tournament. “Despite the weather,” he said, “last year was a smashing success, so they wanted to lean in even more with us this year, which has happened. My guess is, knock on wood, that we’ll probably be leaning in again even more next year.”

Thursday, Oct. 5, 6:30 p.m.; Gavin DeGraw; Friday, Oct. 6, 6:30 p.m.; Weezer; Saturday, Oct. 7, 5 p.m. Goo Goo Dolls. Concert free for Safeway Open attendees. Silverado Spa and Resort, 1600 Atlas Peak Road, Napa. SafewayOpen.com.

Heads Up

38th season of Chamber Music in Napa Valley

The popular 10-concert Chamber Music in Napa Valley series at First United Methodist Church in Napa begins Thursday, Nov. 2. This season’s lineup includes superstar pianists Emanuel Ax and Yefim Bronfman, the Takács, Jupiter and Artemis string quartets and tenor Paul Groves. For complete schedule, artist descriptions and tickets, see ChamberMusicNapa.org.

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David Kerns is a Napa-based freelance journalist. You can view more of his work at DavidKerns.com.